Social Media- a Mixed Influence: an Analysis on the Influence of Social Media on Our Personality and Lifestyles
Introduction
Human beings are walking toward an era of network sociality, introduced by Andreas Wittel in his essay ‘Toward a Network Sociality’ as a contrast to “community” which represents belonging, integration and disintegration (Wittel, 2001). Social media have been transforming human’s lives and relationships in an unprecedented speed. This essay will explore and analyze this influence. It will be divided into three parts, each describing and analyzing social media’s impact on one of the three above-mentioned spheres. I assert that social media is a mixed force, both positive and negative, whose influence has changed the way people stand in the world and connect with each other, the way people work and do their business, and the way people live and entertain themselves.
1. Social Media’s Impact on Individuality and Human Relationships
1.1. Social media’s impact on individuality
Societies and communities have existed for so long that even thousands of years ago, archeologists learnt that people everywhere, be they Amazon hunters or African shepherds, formed their own communities, with different but similar societal patterns (Van Loon, 2000). Social media have been greatly shaping our individuality and our relationship with others, so that today the notions of society and community have achieved new meanings and thus are different from what we believed before. With the help of social networks, people today tend to be more individualistic, as they make friends and establish business relations depending more on their own choices and decisions, rather than on the pre-determined social principles and connections. Beck (1999) argues that “individualization” presumes a removal from historically prescribed social forms and commitments. In a new environment where social networks dominate, human beings are faced with a wider range of choices of connections they are going to form, of things they are going to learn or to buy, and of information they are going to
Human beings are walking toward an era of network sociality, introduced by Andreas Wittel in his essay ‘Toward a Network Sociality’ as a contrast to “community” which represents belonging, integration and disintegration (Wittel, 2001). Social media have been transforming human’s lives and relationships in an unprecedented speed. This essay will explore and analyze this influence. It will be divided into three parts, each describing and analyzing social media’s impact on one of the three above-mentioned spheres. I assert that social media is a mixed force, both positive and negative, whose influence has changed the way people stand in the world and connect with each other, the way people work and do their business, and the way people live and entertain themselves.
1. Social Media’s Impact on Individuality and Human Relationships
1.1. Social media’s impact on individuality
Societies and communities have existed for so long that even thousands of years ago, archeologists learnt that people everywhere, be they Amazon hunters or African shepherds, formed their own communities, with different but similar societal patterns (Van Loon, 2000). Social media have been greatly shaping our individuality and our relationship with others, so that today the notions of society and community have achieved new meanings and thus are different from what we believed before. With the help of social networks, people today tend to be more individualistic, as they make friends and establish business relations depending more on their own choices and decisions, rather than on the pre-determined social principles and connections. Beck (1999) argues that “individualization” presumes a removal from historically prescribed social forms and commitments. In a new environment where social networks dominate, human beings are faced with a wider range of choices of connections they are going to form, of things they are going to learn or to buy, and of information they are going to