A social networking site can be defined as an online service that is based around the building and reflecting of social relations among individuals with common interests or social ties (Boyd & Ellison, 2007). Social networking sites such as Friendster, Linkedin, Spoke, Face book, MySpace and Twitter all vary slightly, yet the one main feature they have is that they enable users to create a profile within the website to represent themselves and allows uses to interact through email, instant messaging and other integrated communication channels within the site (Papacharissi, 2009). The popularity and growth of social networking sites over the past five years has been colossal, as many people from all over the world join up to this social phenomenon for varied reasons. Today, there are more than 500 million active users on face book and users spend over 700 billion minutes per month on this social networking site (Facebook, 2011). As the technology of Web 2.0 improves and advances, social networking sites have an even bigger impact on society and human relationships, both positive and negative. This paper argues that social networking sites have a negative influence on children, teenagers and adults, increase the ease and prominence of cyber bullying, increase personal insecurities and feed addictions and weaken strong personal ties. This paper also argues that social networks create distraction and decrease productivity and profits within the workplace and can also can jeopardise a company’s reputation. Social networks also increase the ease of identity theft and bring to light other privacy issues as well as lead to an overall decrease in our face to face social skills and confidence. This paper will demonstrate that
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