social networking ans media
1. By Any Definition
Social media is a way to transmit, or share information with a broad audience. Everyone has the opportunity to create and distribute. All you really need is an internet connection and you're off to the races.
On the other hand, social networking is an act of engagement. Groups of people with common interests, or like-minds, associate together on social networking sites and build relationships through community.
2. Communication Style
Social media is more akin to a communication channel. It's a format that delivers a message. Like television, radio or newspaper, social media isn't a location that you visit. Social media is simply a system that disseminates information ‘to' others.
With social networking, communication is two-way. Depending on the topic, subject matter or atmosphere, people congregate to join others with similar experiences and backgrounds. Conversations are at the core of social networking and through them relationships are developed.
3. Return on Investment
It can be difficult to obtain precise numbers for determining the ROI from social media. How do you put a numeric value on the buzz and excitement of online conversations about your brand, product or service? This doesn't mean that ROI is null, it just means that the tactics used to measure are different. For instance, influence, or the depth of conversation and what the conversations are about, can be used to gauge ROI.
Social networking's ROI is a bit more obvious. If the overall traffic to your website is on the rise and you're diligently increasing your social networking base, you probably could attribute the rise in online visitors to your social efforts.
4. Timely Responses
Social media is hard work and it takes time. You can't automate individual conversations and unless you're a well-known and established brand, building a following doesn't happen overnight. Social media is definitely a marathon and not a sprint.
Because social networking
Social media is a way to transmit, or share information with a broad audience. Everyone has the opportunity to create and distribute. All you really need is an internet connection and you're off to the races.
On the other hand, social networking is an act of engagement. Groups of people with common interests, or like-minds, associate together on social networking sites and build relationships through community.
2. Communication Style
Social media is more akin to a communication channel. It's a format that delivers a message. Like television, radio or newspaper, social media isn't a location that you visit. Social media is simply a system that disseminates information ‘to' others.
With social networking, communication is two-way. Depending on the topic, subject matter or atmosphere, people congregate to join others with similar experiences and backgrounds. Conversations are at the core of social networking and through them relationships are developed.
3. Return on Investment
It can be difficult to obtain precise numbers for determining the ROI from social media. How do you put a numeric value on the buzz and excitement of online conversations about your brand, product or service? This doesn't mean that ROI is null, it just means that the tactics used to measure are different. For instance, influence, or the depth of conversation and what the conversations are about, can be used to gauge ROI.
Social networking's ROI is a bit more obvious. If the overall traffic to your website is on the rise and you're diligently increasing your social networking base, you probably could attribute the rise in online visitors to your social efforts.
4. Timely Responses
Social media is hard work and it takes time. You can't automate individual conversations and unless you're a well-known and established brand, building a following doesn't happen overnight. Social media is definitely a marathon and not a sprint.
Because social networking