Advantages
• Low Cost : It is free to use social networking sites for personal and business use which is underestimated by many online business owners.
• Builds Credibility: Using social networking sites is all about sharing information, not only your own information but other people´s information that you think can be useful for others as well
• Connections and ‘new friends’: With the help of a social networking site, you can get in contact with these people if you play your cards right
• Lack of anonymity: You are putting your name, location, gender, age and other information on the internet that you don´t necessarily want other people to know about
• Scams: Online scams, identity theft and other cases of harassment is normal on the internet.Many social networking sites apply certain measures to keep these at an absolute minimum.
Disadvantages
• Threat to privacy: Privacy concerns with social networking services have been raised growing concerns amongst users on the dangers of giving out too much personal information and the threat of sexual predators.
• Data Mining: Through data mining, companies are able to improve their sales and profitability. With this data, companies create customer profiles that contain customer demographics and online behavior..
• Access to Info: Many social networking services, such as Facebook, provide the user with a choice of who can view their profile. This prevents unauthorized user(s) from accessing their information. Parents who want to access their child's MySpace or Facebook account have become a big problem
• Potential for misuse: The relative freedom afforded by social networking services has caused concern regarding the potential of its misuse by individual patrons
• Risk for child safety: Citizens and governments have been concerned by a misuse by child and teenagers of social networking services, particularly in relation to online sexual predators.
• Trolling: A common misuse of social networking