Social Psych Assignment 2

In today’s society there are many subliminal messages hid in advertisements, movies, and music. Some of these subliminal messages the human ears or eyes might not hear or see at first. In this chapter the book discusses how some subliminal messages were found in past election campaigns. These types of messages persuade the individual and are a result of the individuals resulting behavior. Social psychologist Anthony Pratkanis believes these types of messages are effective to society. The other psychologists that believe the messages are non-effective are Nicolas Savitsky and Robert A. Kachelski. I like how Anthony Pratkanis used the movie popcorn example. Every time while attending a movie you always seem to notice a screen pop up advertising drinks and popcorn. These images are put onto the screen to persuade the audience to buy their products. Another good example of persuasion would be the fast food commercials on TV. They advertise to entice the person to buy food. Toy commercials are just as enticing for the children. We live in the age of propaganda as the book states. Society today looks for many ways to sell their products by subliminal persuasion. One of the best examples I know of would be the subliminal messages hid in today’s music industry. Most of these messages are found within older rock and rap music. In rap music today you often hear the topics of money and drugs. When younger adults and young teens hear this constantly on the radio it influences them to do the same. In illuminati the influence is to sell your soul to the devil. By selling your soul to the devil you can have all the money, fame, and power that you want. Most celebrities and singers achieve their million dollar status this way. The music videos produced also provides many sex symbols throughout the video persuading the audience. One of my “used to be” favorite artists Beyoncé is big in the music industry thanks to the illuminati. Nicolas Savitsky and Robert Kachelski