The company is reporting continued progress around the world in its social responsibility efforts is McDonald’s. Social responsibility is not a program that begins and ends. Acting responsibility has always been a part of who we are and will continue to be the way McDonald’s does business. McDonald’s must doing on important issues for communities, workplace, supply chain and the environment,” stated Bob Langert, Senior Director of Social Responsibility. “Including the launch of McDonald’s Healthy Lifestyles initiative and the partnership recognized with Conservation International to integrate sustainable cultivation practices on food production system. Besides that, McDonald’s also issued its initial Social Responsibility Report. McDonald’s has sought and received general feedback from a wide range of stakeholders. Generally, acknowledged the Report as a good first effort, with room to improve in several major areas. The recommendations for the future included by example, need to more definite performance data and also need to more obligations to specific goals with timelines, McDonald’s also need have a greater focus on food and nutrition issues. Stakeholder feedback also helped McDonald’s identify priority areas for future creativities.
Ethical issues
Ethics could be defined as moral principles that support decision making. Ethics is what is thought to be morally acceptable. The organizational ethical issues which are filled around McDonald’s consist of food health, ill-treatment of animals, exploitation of children, and destruction of rainforests. Besides that, globalization, American, McDonald’s activism, Europe governments are anti on McDonald’s had also been the concerns and ethical challenges for the fast food giant. First, McDonald’s as the world’s leading fast food company has definitely been first in the firing line and want to touch the field of food health. But the problem in obesity and healthy has confronted McDonald’s.