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Social Responsibility: Molson Coors Canada

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Social Responsibility: Molson Coors Canada
A great example that had demonstrated social responsibility over the years is Molson Coors Canada. Coors has used there CSR to spread its brand name and is one of the limited major firms to benefit of social media in doing so. According to Shel Israel, “Molson Coors invests more in responsible drinking education than on alcohol-centered events”. Additionally, Molson reaches out to the public to find ways to spread the word of responsible drinking, providing money to the Taxi Guy program (for those who’ve had one too many) and covering the price of free public transportation on New Year’s
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