Social Responsibility of Business: a Case Study of Grameen Phone in Bangladesh
SOCIAL RESPONSIBILITY OF BUSINESS: A CASE STUDY OF GRAMEEN PHONE IN BANGLADESH
NIMALATHASAN, B.*
Abstract The social responsibility of business organisations is getting increased attention in recent years, and a strong perception has developed among the business managers worldwide and that organisations need to be managed in a socially responsible way for economic viability and long term sustainability. Therefore, the social responsibility of businesses has become an important part of today’s business agenda. The paper aims to investigate the social responsibility of business: a case study of Grameen phone in Bangladesh and identify different Corporate Social Responsibility (CSR) activities of Grameen phone (GP). Secondary data collection methods were used to conduct the study. It can be concluded GP believe that sustainable development can only be achieved through long term economic growth and therefore, intended to deliver the best to the customers, business partners, stakeholders, employees and society by ‘being a partner in development.’ Key words: Social Responsibility of Business, Social Performance, Business. JEL Classifications: M19, M10
Prelude Managers of some successful organisations in both developed and developing countries have become the leaders. As the leadership groups like the aristocracy or the priesthood or the scientist, either disappeared or become insignificant, the new leadership group to emerge are managers of business enterprises and of universities, of government agencies, and of hospitals. These people have command and competence over the most of the resources of the society. It is expected from them that they take the role of leadership and take responsibility for major social problems and major social issues (Drucker, 1974). As a result of these shifts, the emergence of managers as the major leadership group, the growing disenchantment with government, and the shift in focus from the quantities of lie the demand has arisen that
NIMALATHASAN, B.*
Abstract The social responsibility of business organisations is getting increased attention in recent years, and a strong perception has developed among the business managers worldwide and that organisations need to be managed in a socially responsible way for economic viability and long term sustainability. Therefore, the social responsibility of businesses has become an important part of today’s business agenda. The paper aims to investigate the social responsibility of business: a case study of Grameen phone in Bangladesh and identify different Corporate Social Responsibility (CSR) activities of Grameen phone (GP). Secondary data collection methods were used to conduct the study. It can be concluded GP believe that sustainable development can only be achieved through long term economic growth and therefore, intended to deliver the best to the customers, business partners, stakeholders, employees and society by ‘being a partner in development.’ Key words: Social Responsibility of Business, Social Performance, Business. JEL Classifications: M19, M10
Prelude Managers of some successful organisations in both developed and developing countries have become the leaders. As the leadership groups like the aristocracy or the priesthood or the scientist, either disappeared or become insignificant, the new leadership group to emerge are managers of business enterprises and of universities, of government agencies, and of hospitals. These people have command and competence over the most of the resources of the society. It is expected from them that they take the role of leadership and take responsibility for major social problems and major social issues (Drucker, 1974). As a result of these shifts, the emergence of managers as the major leadership group, the growing disenchantment with government, and the shift in focus from the quantities of lie the demand has arisen that
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