ABSTRACT
One of the greatest nagging issues in society today is the struggle for the advertising and teaching of sustainable food. This paper discusses this aspect and contends that sustainable food knowledge in the community is attainable through satisfactory promotion of health. There are, however, ideas for the development in advertising people’s rights to have additional knowledge about sustainable food and use it. The paper makes an analytical exposition of these ideas and theorizes that if these concepts are put to action, society will experience health development and understand why sustainable food is beneficial or even essential.
INTRODUCTION
One of the major problems facing today’s society is the lack of sustainable or healthy food knowledge and advertising. Sustainable food is food production and consumption with a lower greenhouse gas impact and use of less oils and water and can be continued with no waste and minimal long term effect on the environment. “We need to sustain the things we rely on to produce food, basically water, soil and biodiversity.” (B. Jones, 2009). Sustainable food must achieve consistently high standards of environmental performance by reducing energy consumption, by minimising resource inputs, and use renewable energy wherever possible and ensure a safe and hygienic working environment and high social welfare and training for all employees involved in the food chain. Sustainable food must also achieve consistently high standards of animal health and welfare. (Sustainable Development Commission et al 2009).
Sustainable food is pertinent to how humans should live and become healthy for the benefit of themselves and others, and should be advertised more to bring knowledge and understanding in aid of healthy living. Though there are websites and other sources on sustainable or organic living, not enough is being done to make sure messages are absorbed