ELECTRONICS SPENDING IN ASIA PACIFIC
May 2013
INTRODUCTION
GROWING IMPORTANCE OF ASIA PACIFIC
URBANISATION AND WEALTH MIGRATION
SHIFTING SPENDING PRIORITIES
IMPACT ON CONSUMER ELECTRONICS
INTRODUCTION
Scope
This report examines socio-demographic changes in the largest markets in
Asia Pacific, and ascertains their impact on spending patterns and priorities within consumer electronics.
Consumer Electronics
Countries and
Consumers
Televisions
Population
Tablets
Possession of
Household Durables
Laptops
Cities
Smartphones
Media and
Telecommunications
© Euromonitor International
CONSUMER ELECTRONICS: SOCIO-ECONOMIC TRENDS
Disclaimer
Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability,
Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised.
This report examines major socio-economic trends like urbanisation and wealth migration, and spending preferences with regards to consumer electronics in households in emerging markets in Asia Pacific. There is a shift in spending priorities away from products for communal content consumption, like televisions, to products like smartphones, designed for individual use.
PASSPORT 3
INTRODUCTION
Key findings
Urbanisation of societies in Urbanisation is likely to continue in all emerging markets, but population emerging markets continues migration to the largest cities in these markets will slow compared to the review period, as these large urban centres have grown too rapidly, straining infrastructure and limiting employment opportunities for migrants.
Economic development is concentrated in the largest metropolitan areas
While urban population expansion is likely to be the