Fordism is "to standardize a product and manufacture it by mass means at a price so low that the common man can afford to buy it.“ Kennet
The production pattern developed by Henry Ford in the United States
Set up large factories equipped with assembly lines
Combined the organizational innovations of Taylorism, namely the associated task fragmentation and simplification, with the introduction of special or single-purpose machine tools which made standardized and therefore interchangeable parts, and arranged production in a continuous flow in the form of a moving assembly line derived from meatpacking (Edward, 1979)
Key features of Fordism:
Fragmented and simplified (Taylorized) work tasks
Moving assembly line
Standardized parts and a high volume of low-quality products
Mass Production
Fordism refers to the system of mass production and consumption.
Mass production is the name given to the method of producing goods in large quantities at low cost per unit- mass-produced goods are standardized by means of precision-manufactured, interchangeable parts.
The mass production process itself is characterized by mechanization to achieve high volume, careful supervision of quality standards, and minute division of labour.
Assembly Line
These innovations made possible the moving, or continuous assembly line in which each assembler performed a single, repetitive task.
The mass-production system carried the division of labour to its ultimate extreme.
Assembly line work is physically demanding requires high levels of concentration, and can be excruciatingly boring and alienating.
Ford experience very high labour turnover, 380 percent in 1913
According to Ford men work for only 2 reasons:
Wages
Fear of losing jobs
Ford dealt with labour turnover by doubling pay to $5 a day.
In 1914, increasing labour productivity tenfold and permitting stunning price cuts – from $780 in 1910 to $360 in 1914
Regardless of the means, unskilled assembly