Preview

Socks

Good Essays
Open Document
Open Document
619 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Socks
Indian Socks runs on growth trajectory by 10-25% annually | March 29, 2011 (India) | | Trivial though usually looked upon, ‘Socks’ is definitely an important part of a person’s wardrobe. Still, since long the segment is not taken to be vital.

Attributing towards negligence from policy makers and business developers for the sector kept unattended or least valued, Mr Rohit Pal, MD- Renfro India speaking exclusively for News team at fibre2fashion describes “This segment within clothing has never got its due respect for many years, but I think that outlook has to be changed, and to an extent it is changing now.”

“Socks may not be playing major part as economy driver, but still if the segment is taken seriously it can earn good profits for players,” opines Mr Vineet Bhatia, Properitor of V K Knitting Industries.

Mr Raj Kumar Jain, MD – Bonjour, bringing out the importance of sector, comments “Socks is a requirement of common men for everyday needs. It is estimated to be having over 3000 manufacturing units out of which 85% is in and around Delhi and its national capital regions. And out of this, over 95% business is unorganized and fragmented. I estimate it to be around Rs. 3000crs. Business.”

According to Mr Pal’s estimates, Indian knitwear market size is more than Rs. 25000crs, and socks in region would be between around Rs. 600 to 700crs at both organized and unorganized retail end excluding wholesale.

He accentuates, “I think that socks would turn as part of what I call accessorization and accessories adds as a vital sector under garmenting. I estimate it’s been of importance in growing at a very rapid pace around 10 to 25% annually. If it has not got its due importance in the past, it has now got a pace today and it is likely to grow.”

Analyzing the impediments in the growth of this category, Mr Bhatia draws attention to lack of good technology in India on this front. He highlights, “I am interacting with many customers internationally.

You May Also Find These Documents Helpful

  • Better Essays

    JGT2 ALL

    • 10845 Words
    • 44 Pages

    production of footwear as it allows for the relationship between our best personnel and machine utilization for…

    • 10845 Words
    • 44 Pages
    Better Essays
  • Good Essays

    The market of socks in the U.S. was characterized by severe price competition and limitation of product differentiation. In 1979, 289 million dozen pairs of hosiery were sold in the United States; 37 million of which were in the boys’ / men’s casual/athletic segments (about 55%). It was extremely hard to get consumers' brand awareness, and to make them recognize the product features. As a result, there were only two companies which manufactured branded socks: Burlington and Interwoven. Companies other than these two had only 20% gross margins or below.…

    • 621 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Footwear is the most innovation-driven part of the industry. (Thiry, 2008) Athletic footwear includes shoes, socks, and insoles. Socks can be used to prevent injuries to the athletes. Previously, athletes used to rely on shoes for prevention of injuries. Socks can act as extra cushion to reduce the effect of the stress due to the sporting activity caused on the ankle and the foot. This paper explores the influence of materials, and size on performance socks.…

    • 1758 Words
    • 8 Pages
    Better Essays
  • Better Essays

    Chipman Union Odor Eaters

    • 3321 Words
    • 14 Pages

    According to consumer research conducted by GFM, both consumers and retailers regarded socks as a product category, which was hard for companies to achieve product differentiation. In fact, most companies in this market like Chipman-Union manufactured unbranded socks for private label merchandise, because it was extremely hard to get consumers' brand awareness, and to make them recognize the product features.…

    • 3321 Words
    • 14 Pages
    Better Essays
  • Good Essays

    Fallacies on Sweatshop

    • 689 Words
    • 3 Pages

    “According to a recent report by the WorldWeave Foundation, a nonprofit organization funded by American garments workes’ unions..” On this statement the author violates the intellectual standard of accuracy. First of all, the author does not provide credible information on the WorldWeave Foundation. It creates a questionable reason for the reader to start asking whether the information provided by this organization is true. In addition, usually organizations have facts or ties to back up their credibility.…

    • 689 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Uggs

    • 722 Words
    • 3 Pages

    Since its acquisition by Deckers in 1995, UGG Holdings Inc. has grown from a local Australian brand favoured by surfers to a global luxury brand name. This growth has been spurred by one product in particular; the UGG boot. These boots came into fashion and saw their sales rise from US$ 37 million in 2003 to US$ 567 million in 2009[1] (Annual Report, 2009). Despite marketing products that are subject to fast changing trends and fashion, UGG Australia has shown stable growth over the last decade. Nevertheless, the ever-changing nature of the fashion market has proven problematic for other shoe brands, such as Crocs. In 2009, these trendy colourful slippers fell out of fashion and the company lost US$ 185.1 million dollars. (Mui, 2009) At first glimpse, it seems that UGG Australia has circumvented these fashion market pitfalls with their product, however, the question remains then, what it is that sets UGG Australia apart from other luxury fashion brands.…

    • 722 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Cole and Parker have a lot of obstacles to overcome to grow as an organization. Their main threat is that they are using a non-effective promotional tool, which has to be stronger in the future. Their product is ‘Bold designed socks’ and due to the competition it is hard for them to compete, and due to the public’s awareness of Cole and Parker it has made them even harder to compete in such an environment.…

    • 10085 Words
    • 45 Pages
    Powerful Essays
  • Good Essays

    The once searing clothing industry of South Asia is having a downfall in its exports departments due to the great economic depression hitting the world. Most of the clothes made in the Asian countries are exported to the Western world and this business seems to be declining because of low demands of clothing from those Western Countries. Many people working in the clothing industry in Bangladesh, India and Pakistan have lost their jobs because of the closing up of many textile mills as well. The bigger companies who can be counted as the clothing industry giants can still be qualified for their chances to survival but there are the small businesses which have really faced immense downfall.…

    • 404 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Toms Shoes

    • 376 Words
    • 2 Pages

    There are many unprivileged individuals around the globe that are being given a second chance in life. Due to the programs and event, TOMS Shoes is changing the world by covering life threatening needs like the having clean water and restored vision to covering their feet so they can get an education. It took one person to start this mission and now it is supported by several local and international organizations. TOMS Shoes keeps growing thanks to the support of many loyal customers that understand the necessity of helping those in needs. This organization has a bright future as it is changing the world and adding positivity into today’s…

    • 376 Words
    • 2 Pages
    Good Essays
  • Good Essays

    While Gap Inc. has had decreases in net sales over the past years they are in a financially strong position currently. Also in 2009 the decrease in net sales slowed to only a 2 percent fall from the previous year of 12 percent. The Net income for fiscal 2009 increased 14.0 percent to $1.1 billion, compared with $967 million, for fiscal 2008. Also Net income increased for 2008 by 16.0 percent from 2007 where net income was only $833 million. The gross margins have also increased for fiscal 2009 where it was 40.32 percent as compared to 2008 of 37.5 percent and 2007 of 36.11 percent. The operating margins also continue to grow for fiscal 2009 Gap had an operating margin on 12.8 percent as compared to 10.7 percent from 2008 and 8.3 percent in 2007. Gap has also been able to grow its cash not only each year but also as a percentage of total assets. For fiscal 2009 Gap has 2.3 billion in cash which was 29.4 percent of its total assets as compared to 2008 where cash was only at 1.7 billion and 22.6 percent of total assets. Gap also has worked to reduce their debt down to zero by 2010 and they have done so, currently they have no long-term debt and 2.3 billion in cash. The 2009 current ratio for Gap is 2.19 as compared to 1.88 in 2008, and 1.67 in 2007. Gap is increasing their liquidity from year to year while net sales are still decreasing. Gaps merchandise inventory has also seen a decrease not only in value but also as a percentage of total assets 2007 Gap had merchandise inventory valued at1.57 billion and that represented 20.1 percent. Inventory was 1.50 billion and represented 19.9 percent of total assets in 2008. In 2009 the merchandise inventory was 1.47 billion and represented 18.5 percent of total assets.…

    • 572 Words
    • 2 Pages
    Good Essays
  • Good Essays

    clothing, and equipment, has enjoyed unparalleled worldwide growth for many years. Consumers around the world…

    • 768 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    * The athletic footwear industry faces economies of scale as the total cost of manufacturing shoes goes down as output increases and the fixed costs of marketing, production and R&D spread out.…

    • 597 Words
    • 3 Pages
    Powerful Essays
  • Satisfactory Essays

    Shoe Industry

    • 552 Words
    • 3 Pages

    The Indian footwear retail market is expected to grow at a CAGR of over 20% for the period spanning from 2008 to 2011. Footwear is expected to comprise about 60% of the total leather exports by 2011 from over 38% in 2006-07…

    • 552 Words
    • 3 Pages
    Satisfactory Essays
  • Best Essays

    Crocs

    • 3684 Words
    • 15 Pages

    By introducing the brand new product line and new style of shoes, it may attract consumers who is not favour in the original style of crocs and also provide another choice to crocs’ lovers…

    • 3684 Words
    • 15 Pages
    Best Essays
  • Satisfactory Essays

    been worn a couple of times. This thematic unit looks at the phenomenon of ‘fast…

    • 370 Words
    • 2 Pages
    Satisfactory Essays

Related Topics