Soft Drink and Coca-cola India
Coca-Cola India
San Francisco State University MKTG 432-02 Fall 2010 Professor Veronica A. Papyrina
Group 3
TABLE OF CONTENTS
1. Problem Definition .................................................................................................................................. 3 1.1 Coca-Cola’s Concerns ........................................................................................................................ 3 1.2 Coca-Cola’s Problem .......................................................................................................................... 3 1.3 Coca-Cola’s Decisions........................................................................................................................ 3 1.4 Company’s Challenges ....................................................................................................................... 4 1.5 Company’s Opportunities ................................................................................................................... 5 2. Data Analysis ........................................................................................................................................... 5 2.1 Who found out what, when and how? ................................................................................................ 5 2.2 Timeline and events that produced the current the situation .............................................................. 5 2.3 Opinions anchored by evidence from the case ................................................................................... 7 3. Solving the problem ................................................................................................................................ 7 3.1 Alternative Generation........................................................................................................................ 7 3.1.1 Where the causes of the problem identified properly?
San Francisco State University MKTG 432-02 Fall 2010 Professor Veronica A. Papyrina
Group 3
TABLE OF CONTENTS
1. Problem Definition .................................................................................................................................. 3 1.1 Coca-Cola’s Concerns ........................................................................................................................ 3 1.2 Coca-Cola’s Problem .......................................................................................................................... 3 1.3 Coca-Cola’s Decisions........................................................................................................................ 3 1.4 Company’s Challenges ....................................................................................................................... 4 1.5 Company’s Opportunities ................................................................................................................... 5 2. Data Analysis ........................................................................................................................................... 5 2.1 Who found out what, when and how? ................................................................................................ 5 2.2 Timeline and events that produced the current the situation .............................................................. 5 2.3 Opinions anchored by evidence from the case ................................................................................... 7 3. Solving the problem ................................................................................................................................ 7 3.1 Alternative Generation........................................................................................................................ 7 3.1.1 Where the causes of the problem identified properly?
References: Fraser P. Seitel (2010), The Practice of Public Relations, 11th Edition, Pearson Prentice Hall, Upper Saddle River, New Jersey Kaye- Jennifer (2005), Tuck School of Business, Dartmouth College, Coca Cola India, Journal Case Study Competition in Corporate Communications 12