Soft drink market in Poland & France
Poland
Soft drinks continues to develop
Soft drinks in Poland witnessed an upward trend in 2012 in terms of both off-trade value and volume terms. The growth rates were in line with the review period CAGRs. New product developments in all price segments, including cheaper brands and private label, helped induce demand and increase the frequency of consumption. Rising availability also positively affected sales.
Consumers seeking healthier products
The increasing importance of the health and wellness trend impacted sales of soft drinks in Poland. An increasing number of Poles wish to follow healthier diets, and are therefore turning to healthier product categories within soft drinks, such as bottled water or fruit/vegetable juice. In response, leading manufacturers are adjusting their portfolios accordingly and launching healthier variants of their standard products, particularly those lacking a healthy image, for example by replacing sugar with stevia.
Domestic manufacturers are strong
Local producers hold strong positions in soft drinks in Poland, with Maspex Sp zoo, Zywiec Zdrój and FoodCare being ranked within the top five in terms of off-trade value sales in 2012. Polish-based manufacturers are proving to be tough competitors as they gradually expand their investment in research and development, and being able to win consumer attention by offering high-quality products at affordable prices. In addition, they regularly invest in promotional activities, being a must in the highly competitive soft drinks environment.
Discounters, the ever-growing distribution channel
Discounters is becoming an increasingly important distribution channel for soft drinks in Poland, reflecting the growing interest in private label offerings. Rising confidence in the quality of such products, as well as increasing availability due to the rapid expansion of the leading chains, such as Biedronka, is positively affecting sales of private label soft drinks. This in turn
Soft drinks continues to develop
Soft drinks in Poland witnessed an upward trend in 2012 in terms of both off-trade value and volume terms. The growth rates were in line with the review period CAGRs. New product developments in all price segments, including cheaper brands and private label, helped induce demand and increase the frequency of consumption. Rising availability also positively affected sales.
Consumers seeking healthier products
The increasing importance of the health and wellness trend impacted sales of soft drinks in Poland. An increasing number of Poles wish to follow healthier diets, and are therefore turning to healthier product categories within soft drinks, such as bottled water or fruit/vegetable juice. In response, leading manufacturers are adjusting their portfolios accordingly and launching healthier variants of their standard products, particularly those lacking a healthy image, for example by replacing sugar with stevia.
Domestic manufacturers are strong
Local producers hold strong positions in soft drinks in Poland, with Maspex Sp zoo, Zywiec Zdrój and FoodCare being ranked within the top five in terms of off-trade value sales in 2012. Polish-based manufacturers are proving to be tough competitors as they gradually expand their investment in research and development, and being able to win consumer attention by offering high-quality products at affordable prices. In addition, they regularly invest in promotional activities, being a must in the highly competitive soft drinks environment.
Discounters, the ever-growing distribution channel
Discounters is becoming an increasingly important distribution channel for soft drinks in Poland, reflecting the growing interest in private label offerings. Rising confidence in the quality of such products, as well as increasing availability due to the rapid expansion of the leading chains, such as Biedronka, is positively affecting sales of private label soft drinks. This in turn