Solar Energy in Singapore

Consumer Behavior & Adoption of Renewable Energy

CONSUMER BEHAVIOR & ADOPTION OF RENEWABLE ENERGY

MGB FRP – Sem 1(Nov 21012 – Apr 2013)

Research Team Arpit Narang MGB12CMM066 Ashish Jain – MGB12CMM068 Gauri Pethe – MGB12CMM077 Joel Duarte – MGB12CMM080

Academic Mentor Ami Mehta

Consumer Behavior & Adoption of Renewable Energy

Table of Contents Introduction................................................................................................................3
Issues with Non-Renewable Sources of Energy .............................................................4 Clean Technology (Renewable Sources of Energy) ........................................................5 Types of Renewable Sources of Energy ..........................................................................5 Macroeconomic View......................................................................................................7

Research Problem ......................................................................................................9 Hypothesis .................................................................................................................9 Scope and Objective of the Research ........................................................................9
Market for Renewable Energy ......................................................................................10

Theoretical Framework............................................................................................12
Theory on Diffusion of Innovations ..............................................................................12 Theory of Reasoned Action ...........................................................................................14 Technology Acceptance Model .....................................................................................15

Gap in Existing Research

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