Solution for the Decline of Circulation of Newspaper
“Newspapers decreased circulation rates and what we should do to help!”
Newspapers face stiff competition against other mediums that broadcast news, such as the television, the radio, and the biggest competition, the World Wide Web. With the fast advancement in technology, news no longer needs to be viewed sedentarily. Electronic companies are catering to the fast-paced and busy lifestyles of Americans; therefore, creating devices that are portable and convenient for getting the news. New technology such as tablet PCs, e-book readers, and smart phones are replacing the way we have been receiving the news. However, these new devices cannot replace the worth of owning a hard copy. If the traditional printing of newspaper was to continue, what needs to be done is simply combining technology and printed newspaper as one medium, in doing so, we can also promote free subscriptions to see how much success this idea can go. Newspaper and online resources both have components that are lacking. “The newspaper industry has changed dramatically and there is no doubt that we’ll continue to see a change in the print of newspaper. But there are some very interesting opportunities that should be focused on and that is: delivering content to readers in the preferred medium, generating new methods of advertising that are more relevant for the consumer and effective for the advertiser, controlling costs for the newspaper publisher.” (Peck)
Seeing that the decline in newspaper sales became a popular trend over decades of time, I would like to propose a solution to the problem that would approach news in a different and effective way. This idea would be to embed digital components within the newspaper itself. For example, “Touch sensitive screens, audio and video players which would be water proof, flexible, shock proof and have a decent quality.” (Mahaptra, Kumar) The idea would be to have newspaper and reader interaction. Touch screens of suitable dimensions with flash memory
Newspapers face stiff competition against other mediums that broadcast news, such as the television, the radio, and the biggest competition, the World Wide Web. With the fast advancement in technology, news no longer needs to be viewed sedentarily. Electronic companies are catering to the fast-paced and busy lifestyles of Americans; therefore, creating devices that are portable and convenient for getting the news. New technology such as tablet PCs, e-book readers, and smart phones are replacing the way we have been receiving the news. However, these new devices cannot replace the worth of owning a hard copy. If the traditional printing of newspaper was to continue, what needs to be done is simply combining technology and printed newspaper as one medium, in doing so, we can also promote free subscriptions to see how much success this idea can go. Newspaper and online resources both have components that are lacking. “The newspaper industry has changed dramatically and there is no doubt that we’ll continue to see a change in the print of newspaper. But there are some very interesting opportunities that should be focused on and that is: delivering content to readers in the preferred medium, generating new methods of advertising that are more relevant for the consumer and effective for the advertiser, controlling costs for the newspaper publisher.” (Peck)
Seeing that the decline in newspaper sales became a popular trend over decades of time, I would like to propose a solution to the problem that would approach news in a different and effective way. This idea would be to embed digital components within the newspaper itself. For example, “Touch sensitive screens, audio and video players which would be water proof, flexible, shock proof and have a decent quality.” (Mahaptra, Kumar) The idea would be to have newspaper and reader interaction. Touch screens of suitable dimensions with flash memory
Cited: Crosbie, Vin. "OJR Article: What Newspapers and Their Web Sites Must Do to Survive." Online Journalism Review | Knight Digital Media Center. 4 Mar. 2004. Web. 20 May 2011. <http://www.ojr.org/ojr/business/1078349998.php> Mahapatra, Ankit, and Amit Kumar. "Interactive Newspaper the next Big Thing in Newspaper Industry." SlideShare Inc., 24 Feb. 2011. Web. 24 May 2011. <http://www.slideshare.net/ankitmahapatra22/interactive-newspaper-the-next-big-thing-in-newspaper-industry>. Peck, Adam. "The Digital Opportunity for Newspapers." Info Blog. 1 Oct. 2008. Web. 24 May 2011. <http://blog.infotrends.com/?p=44>. Ritholtz, Barry. "How to Save Newspapers & Journalism." The Big Picture. WordPress Entries (RSS) and Comments (RSS)., 11 Sept. 2009. Web. 20 May 2011. <http://www.ritholtz.com/blog/2009/09/how-to-save-newspapers-journalism/ >.