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Overview
Colfax Corporation is one of the world’s best producers of industrial fluid handling equipment with the concentrated niche of the pump market also known as positive displacement technology. Unfortunately, the positive displacement pumps faced severe limitations from engineering and procurement groups across the world concerning that the PD technology is minimal because in many engineering universities' centrifugal pump technology has been taught. These are the highly specialized engineered pumps with no direct rival in the market for their performance under unusual conditions where only a very précised type of performance could deliver positive results. The brand was founded in late 1990 however; it received an immense popularity in a short span of time. Transport of thick fluid such as asphalt at extremely uniform rates of flow and low levels of energy consumption are the examples of the requirements for which Colfax products are excelled. The five major business units of Colfax were former leading independent and highly regarded pump companies from Germany, France, Sweden, Netherlands and the United States.
1. What problems Colfax faces in this case?
In the year 2008, all the heavy industrial manufacturers faced an important business development issue across the world, one of them was Colfax. The reason behind the issue was the rapidly rising thirst for oil from markets like Asia, Middle East, South America and other parts of the developing world to meet the increasing demands for energy and industrialized economies. This demand increased the pressure on oil extracting companies to hire vendors with high engineering skills, design and sales expertise as well as had attracted heavy industrial manufacturers from all around the world to cash the opportunity.
To get advantage of the opportunity and to expand the business, the Senior Vice President of the corporate