Submitted to Dr.RITANJALI MAHJI,
SOM, NIT Warangal
Submitted by
u.srikanthganesh (109526) srikanthganesh119@gmail.com Definition:
• A case study is a puzzle, which has to be solved. The case have a enough information that can be understand what the problem is and, after thinking about it and analyzing the information, and come up with a proposed solution. Solving a case study is a bit like writing a detective story, and also summarizing. • A case study is description of an Enterprise, History and Environment Internal Operations. Case studies do not have full information, but enough information is providing to draw a conclusion. The objective of a case study is to solve business problems, using a logical framework. The issues in a case are generally not unique to a specific person, firm, or industry, and they often deal with more than one retail strategy element. Sometimes, the material presented in a case may be in conflict. • Case study refers to the collection and presentation of detailed information about a particular participant or small group, frequently including the accounts of subjects themselves. A form of qualitative descriptive research, the case study looks intensely at an individual or small participant pool, drawing conclusions only about that participant or group and only in that specific context. • A case study presents an account of cases happened to a business over a no. of years. It shows path to managers to deal such challenges in competitive environment. This usually involves changing the Business.
History Of Case Study • The 1950s marked the dawning of a new era in case study research. • "Instituted at Harvard Business School in the 1950s as a primary method of teaching, cases have since been used in classrooms and lecture halls alike, either as part of a course of study or as the main focus of the course to which other teaching material is added" (Armisted