Around 80 skilled artists came together to vocalize this empowering song to help the Haitians of Haiti. The producers of the song consisted of Lionel Richie and Quincy Jones. This song wasn’t made to benefit the singers but made to help others
out. The purpose of the song is to show that the world is united because we are all humans. Even though everyone is from different parts of the world we still act and feel the same way. This campaign was a brilliant way to get the word out to people and to win the hearts of many. This video and song was made to target a certain audience. That audience was the people around world that were devastated after the tragic event that took place in Haiti. Everyone that helped out would make a difference and make themselves feel better because they helped. The campaign was used to touch the hearts of many people. Haiti was in need for serious help and the only people that could help out was the world as a whole. It didn’t matter if it was just a small amount of money that was given or if it was a great loansome, the currency that was collected would change and affect Haiti drastically. Creating a video to represent the campaign was an intelligent idea because it was a great technique to show what was happening in Haiti. Throughout the video there were many clips and footage of the people in Haiti struggling. Showing the struggle was a perfect way of showing what was taking place. Having all the famous singers come together and sing was the ultimate technique. It brought the attention from the artists’ fans which brought attention to the campaign. When people saw that these artists were involved and trying to make a change it showed them that they should try and help out too.
(Fans around the world point specific artists in the group that caught their attention)
All together the We Are the World 25 for Haiti brought many good things to Haiti. The song alone sold over 20 million copies and the campaign raised 63 million dollars for the Haitians. Showing that we the people can make a change is important. The world was brought together by this song, which was used to help the people in Haiti. We Are the World will forever be a touching song that will be remembered for generations to come. We Are the World 25 for Haiti changed the lives of many Haitians.