SONIC MARKETING PLAN CH. 11 & 12 ANSWERS
What factors will you use to determine SONIC’s strategic group?
According to the assigned textbook, a strategic group is composed of firms that direct the same strategy to the same target market (p. 51). Sub sequentially, factors that determine SONIC’s strategic group are based upon market strategy and target market. Any smartphone competitor that aligns with at least two factors within each category outline below.
MARKET STRATEGY:
Pricing range between $250.00- $400.00
Similar product offers (features) of SONIC
Product differentiation
Branding abilities
TARGET MARKET:
Same/similar distribution channels
Target group consisting of middle to upper-income professionals
Multiple target segments
Geographical coverage (primarily United States at this time)
Successful identification of SONIC’s strategic group enables the company to illuminate the prominent smartphone market competitors. This allows SONIC to thoroughly analyze each company and formulate opportunities. For example, SONIC can strategize to highlight and advertise its 64 GB drive (which is double the amount of GB Apple iPhone offers) to acquire percentage of Apples current customers.
Should SONIC select a class of competitor to attack on the basis of strength versus weaknesses, closeness versus distance, or good versus bad? Why is this appropriate in the smartphone market?
SONIC should select a class of competitor to attack on the basis of strengths versus weaknesses. At this point, consumers are more concerned with smartphones products that can readily adapt to their technological needs, demands, and expectations as they navigate from one phase of life to another. As a result, the smartphone market is rapidly changing. Identifying the weaknesses of the strategic group enables SONIC to develop a product campaign that is focused on highlighting product strengths that are solutions to its competitor’s weaknesses. For example, Apples original release price is $723.00. SONIC’s advertisement should highlight
According to the assigned textbook, a strategic group is composed of firms that direct the same strategy to the same target market (p. 51). Sub sequentially, factors that determine SONIC’s strategic group are based upon market strategy and target market. Any smartphone competitor that aligns with at least two factors within each category outline below.
MARKET STRATEGY:
Pricing range between $250.00- $400.00
Similar product offers (features) of SONIC
Product differentiation
Branding abilities
TARGET MARKET:
Same/similar distribution channels
Target group consisting of middle to upper-income professionals
Multiple target segments
Geographical coverage (primarily United States at this time)
Successful identification of SONIC’s strategic group enables the company to illuminate the prominent smartphone market competitors. This allows SONIC to thoroughly analyze each company and formulate opportunities. For example, SONIC can strategize to highlight and advertise its 64 GB drive (which is double the amount of GB Apple iPhone offers) to acquire percentage of Apples current customers.
Should SONIC select a class of competitor to attack on the basis of strength versus weaknesses, closeness versus distance, or good versus bad? Why is this appropriate in the smartphone market?
SONIC should select a class of competitor to attack on the basis of strengths versus weaknesses. At this point, consumers are more concerned with smartphones products that can readily adapt to their technological needs, demands, and expectations as they navigate from one phase of life to another. As a result, the smartphone market is rapidly changing. Identifying the weaknesses of the strategic group enables SONIC to develop a product campaign that is focused on highlighting product strengths that are solutions to its competitor’s weaknesses. For example, Apples original release price is $723.00. SONIC’s advertisement should highlight