Sony Case

1. Identify and discuss some of the cultural meaning for sony possessed by consumers in india country. Discuss how these cultural meaning were developed and & how they influence consumers behaviours. What is the role of marketing strategies in creating and maintaining these cultural meaning? 2.1 Identify and discuss some of the cultural meaning for sony crazed by consumers in india. * Sony has marketed their self as a quality product manufacturer in India. * Sony has a vision to develop a new latest technology. * Behind this unique technology they have dream which become their motivation. * The motivation & creativity meets to the reality. * The unique technologies towards motion pictures & sound technologies, a complete new network for after sales services are one of the reason why sony is possessed.

2.2 discuss how this culture meaning were developed * Sony has break new ground in innovating new latest products such as Full high Definition cameras & Blue-Ray disk. * Apart from that they always have best advertise campaign from which they create needs of technologies to customers. * They have versatility of adopting new technologies from which they can bring new customers * They encourage creativity culture in the organization which helps they to grove more. * With innovation their main target is to create needs in consumers. 2.3 How they influence consumers behaviours. * Sony makes quality, innovative & reliable products which are one of the most important reasons why customer is buying sony. * They create really attractive advertise from which they try to connect to emotions of consumers & also they create brand awareness. * They do have their exclusive sony stores from which they create distribution network for fast deliveries & good after sales services. * Fast delivery & good sales services helps to satisfy consumers which helps they to get a repeat purchase. 2.4 What is the role of marketing strategies in creating and maintaining these cultural meaning?

2. It is often started that the world is becoming smaller because today people communicate relatively easily across time and distance. Discuss whether that has been beneficial for sony. What are some marketing challenges it presents. 3.5 * In todays world is becoming so small that people from all around the world can communicate with other people in just a touch of a button. For an example Facebook & twitter, blogger & lots of social networking site people are aware of all the brands. So the time & distance doesn’t make that much difference. 3.6 Discuss whether that has been beneficial for sony. * Absolutely it is very beneficial for sony. The more people buy products will influence one to another country. 3.7 What are some marketing challenges it presents *

3. What do you think about sony’s tradition of region- specific or nation-specific marketing? Would sony be better served by working to create a more uniform global image? * Sony is becoming a global brand. They focus should be in nation specific marketing. In some areas localization is important in some cases such as languages to attract local customers. So both are really very important local as well as global. * In nation specific marketing they should building local brands recognition. * The local customisation should be there. * The language is important while surfing on internet so that is an important thing in localization.

4. What kind of factors do you think sony considers when deciding how to market its products in various countries? How might its American marketing efforts differ from those in Japan or Europe? * Unlike many US based multinationals, Tokyo-based sony traditionally has marketed itself on a regional rather than a global basis for example sony has almost 50 website from which consumers can order products however, there are signs that strategy may be changing. At least some degree. * The primary buyers of electronic products are ages from 15 to 40. Two third of this age bracket will be in asia. Tokyo is already a powerful influence in asian culture.

5. Describe the benefits what sony gets from some of the international alliances mentioned in this case study. Do you believe sony needs to become more aggressive in forming such partnerships? * Partnership for 1st transistor 1955 & recently US cable and television network with Intel & palm technologies in new York.
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