Introduction:
Company name
SONY CORPORATION
Founded
May 7, 1946 by Masaru Ibuka and Akio morita
Headquarters
Located in Tokyo Japan
President and CEO
Kazuo Hirai
Head count
140,900 in total
Operating revenue
800,000 yens (2013) MISSION STATEMENT
At Sony, their mission is to be a company that inspires and fulfills our curiosity.
Their unlimited passion for technology, content and services, and relentless pursuit of innovation, drives them to deliver ground-breaking new excitement and entertainment in ways that only Sony can. Creating unique new cultures and experiences.
Everything they do is to move you emotionally.
Company Objectives and Goals
The main objective of the Sony Corporation is, was to design and create innovative quality products which benefits to people.
As far as their marketing goals increase sale of Sony innovative quality products, as well as deliver value to Sony customers and partners. Business products and services
Sony is an electronic company whose main products are Audio and Video Electronics. Sony's major competitors are Panasonic, Philips, Sanyo, and Visio.
Major products consist of
Televisions
LCD televisions, and Trinitron TVs
Digital imaging
Interchangeable single-lens cameras, compact digital cameras, video cameras
Audio / Video
Home audio, Blu-ray Disc™ players and recorders, memory-based portable audio devices
Semiconductors
Image sensors and other semiconductors
Electronic components
Batteries, recording media, data recording systems
Professional solutions
Broadcast and professional-use equipment
Medical
Medical-related equipment
Services
Sony is ahead in contributing social activities to help address the needs of communities in the regions around the world where Sony conducts its business.
High customer services
High quality products
By offering many ways to get in contact with their technical support i.e.: emails, letters, through contact us option on website.
It also offers