Sound Noise Records Executive Summary
MUSIC BUSINESS PLAN
Sound Noise Records
2013
Prepared by Brandon Ernest
EXECUTIVE SUMMARY
Mission Statement
Sound Noise, a State of Indiana “S” Corporation, spotlights unconventional music, merchandise and entertainment typically overshadowed by mainstream ideologies. It speaks to the shared experiences of Generation Y and The Urban Trendsetter. It provides fair compensation to its employees, a fair return to its owners, and a fair royalty to its artists.
Goals
* Establish and grow The Company into a full service record label, merchandising and multimedia company * Create a steady stream of revenue from record sales, digital sales, merchandising, licensing and live performances
Keys to Success * Focus on creating …show more content…
Ralph Kay (aka Picasso) – VP of Sales
Picasso, the eldest of 3 children, was part of one of the only African American families in the area that had both parents living in the same household. Although a two parent household might sound normal to many people, Ralph understood that it was not at all a normal occurrence. Because of his secure environment, he grew up with a care free, "all is right with the world" attitude. Nothing seemed to concern or worry him much, still does not. This fosters his ability to paint beautiful pictures with words and use his witty humor along the way.
Kevin English – Product Manager
Kevin English began his musical career as a student of Classical Voice at the prestigious, Mason Gross School of the Arts in New Brunswick, New Jersey. In 1996, he made a transition into the music business while serving in the marketing and promotion departments of various major labels, including Atlantic and Universal Records. He has worked with Tori Amos, Bebe Winnans, Hootie & the Blowfish, Eryka Badu, Matchbox 20, The Lost Boyz, Sugar Ray and Busta Rhymes. Kevin also consults the independent artist community through his new media marketing firm, Eleet
Sound Noise Records
2013
Prepared by Brandon Ernest
EXECUTIVE SUMMARY
Mission Statement
Sound Noise, a State of Indiana “S” Corporation, spotlights unconventional music, merchandise and entertainment typically overshadowed by mainstream ideologies. It speaks to the shared experiences of Generation Y and The Urban Trendsetter. It provides fair compensation to its employees, a fair return to its owners, and a fair royalty to its artists.
Goals
* Establish and grow The Company into a full service record label, merchandising and multimedia company * Create a steady stream of revenue from record sales, digital sales, merchandising, licensing and live performances
Keys to Success * Focus on creating …show more content…
Ralph Kay (aka Picasso) – VP of Sales
Picasso, the eldest of 3 children, was part of one of the only African American families in the area that had both parents living in the same household. Although a two parent household might sound normal to many people, Ralph understood that it was not at all a normal occurrence. Because of his secure environment, he grew up with a care free, "all is right with the world" attitude. Nothing seemed to concern or worry him much, still does not. This fosters his ability to paint beautiful pictures with words and use his witty humor along the way.
Kevin English – Product Manager
Kevin English began his musical career as a student of Classical Voice at the prestigious, Mason Gross School of the Arts in New Brunswick, New Jersey. In 1996, he made a transition into the music business while serving in the marketing and promotion departments of various major labels, including Atlantic and Universal Records. He has worked with Tori Amos, Bebe Winnans, Hootie & the Blowfish, Eryka Badu, Matchbox 20, The Lost Boyz, Sugar Ray and Busta Rhymes. Kevin also consults the independent artist community through his new media marketing firm, Eleet