Sources of Brand Equity in Nation Branding:
The Case of Bangladesh
Sundarbans
Sources of Brand Equity in Nation Branding
Course Name: Product & Brand Management
Course number: 411
Submitted to:
Rafiuddin Ahmed
Assistant Professor
Department of Marketing
University of Dhaka
Submitted by:
Brainstormers
BBA, 16th batch, Section-B
Department of Marketing
University of Dhaka
Date of submission: May 11, 2013
Group Name- Brainstormers
Group Members
Names Roll No.
Tahsib Ahmed 08
Md.Roman Al Mamon 60
Shuvashish Dey 102
Mousumi Paul 114
Shiuly Akhter 128
Sayma Sharmen 144
Rafiuddin Ahmed
Assistant Professor
Department of Marketing
University of Dhaka
Subject: Submission of a report.
Dear Sir,
With due regards we state that we are very thankful to you as you have assigned us this report on “Nation Branding”. It is a great opportunity for us to acquire theoretical and practical knowledge about brand management. We have tried our best to gather what we believe to be the most complete information available. Your kind acceptance and any type of appreciation would surely inspire us. We would always be available and ready to explain further any of the contexts whenever asked.
Sincerely yours,
Members of the Brainstormers
Acknowledgements
Any comprehensive work such as report making owes credit to multitude of people. Certainly, we should acknowledge the contributions of the pioneers in the field of marketing & branding, especially those whose teachings have become a part of our thinking.
First