Top-Rated Free Essay
Preview

South West Green Plan

Good Essays
401 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
South West Green Plan
The introduction of the Green Plane is a socially responsible act because Southwest introduced an environmental friendly aircraft which will create a cost savings to the company and eventually be passed down to Southwest customers. With Southwest decision to use recycled material there are many benefits to this decision and that the aircraft will be lighter by 519 lb. per aircraft which will cut down fuel consumption by 10,000 gal per flight and a cost savings of $20,000 per year, per plan. Also, by using the recycled material for the carpet and smaller square pieces; when and if a section would need replaced there is no need to tear out the entire carpet; just the piece or pieces that are damaged. By doing this the carpet can be sent back to the manufacture and be re-made and re-used at a different time and help that manufacture with job security for its employees.

I feel that Southwest is being proactive by making the decision to go green. Proactive is described in our Contemporary Management text book as: “Companies and their managers actively embrace socially responsible behavior, going out of their way to learn about the needs of different stakeholder groups and using organizational resources to promote the interests of all stakeholders.” (George & Jones, 2011, p. 133) By Southwest decision to go proactive they are not only looking at the cost saving to the company but hopefully, eventually this will trickle down to the customers. If Southwest decreases the ticket prices then more customers will choice to fly with them which would mean a bigger profit for the company and the need for more employees.

Organization should be socially responsible because this will help build not only there reputation but also their business. With this decision their employees will see that the company is not only helping out the environment by the use of recycled product but also cutting cost at the same time. If the employees see that the company is willing to go Green then some of the employees might consider also going Green. The affect that it will have not only on our environment but our plant is tremendous. This could even trickle down to the company’s employee’s friends and family members just because the employee’s would be more proactive in recycling product which would mean even more of an environmental change to the world.

You May Also Find These Documents Helpful

  • Good Essays

    The company has an opportunity to improve its social responsibility and turn what it views as issues into positive interactions with the community. The company should consider implementing the following plans:…

    • 739 Words
    • 3 Pages
    Good Essays
  • Good Essays

    In order to increase customer satisfaction and maintain the lowest fares, Southwest Airlines has been…

    • 5067 Words
    • 21 Pages
    Good Essays
  • Better Essays

    Related to Southwest’s passion for low prices, is its frugality with resources and approach to technical change. The company treats its own funds as it expects its customers to do: prudently and as efficiently as possible. Thus, I would disagree with one of the quoted analysts who mentions that Southwest is stuck in their ways. Rather – as when evaluating new aircraft - Southwest appears to consciously not want to be at the bleeding edge of change. Instead, it values a measured approach moving…

    • 1257 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Cost controlling is very important in the airline industry. Southwest is very good at controlling their costs. They offer a no frills service for people who want to get to their destination for as little as possible, and are not concerned about the bells and whistles like in-flight movies. Southwest also realized that when their planes are on the ground, they aren 't making money. They decided to keep their planes in the air as much as possible and have worked hard to keep a low turnaround time. They manage to unload passengers and load new passengers for the next flight within twenty minutes, which is shorter than the industry average. Southwest also uses only one kind of plane, the Boeing 737, in order to reduce costs of parts…

    • 1274 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    It is no mystery that companies exist and desire to make a profit from their product or service being offered. However, it is becoming increasing popular that companies desire to achieve social responsibility in order to increase their public image, which in turn should lead to increased profits. In this class, we learned that social responsibility is the duty to take an action that will benefit the interests of society and the organization (Kinicki & Williams 2011). One of the ways to become more socially responsible that is adopted by many companies is through green management, which is referred to using various policies to reduce environmental problems (Tim Barnett, n.d.). More and more companies are becoming concerned about the impact their organization is having on the natural environment.…

    • 2523 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    As Southwest continues expanding, it is important that they maintain the low cost structure that has made them so successful historically. As larger and more congested destinations are added to Southwest’s routes, they must focus on customer service as the on-time arrivals and other metrics are certain to deteriorate. Additionally, in order to protect from volatile fuel prices, it would be prudent to expand the fuel-efficiency of the fleet by capitalizing on Boeing’s most recent advances. Southwest must also maintain its position as the “hassle-free” low-cost carrier, with more subtle method of collecting additional fees than checked baggage and reservation changes.…

    • 613 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    In 1971 an airline company named Southwest Airlines was born. The company stated with very little money but had some fame. Some of the advancement that made Southwest Airlines popular is their lower fares, the frequency of flight availability and on time arrivals, and an outstanding safety record. Southwest was always thinking innovation some years back southwest was thinking of the future and ways to keep their airlines in the forefront in the airlines industry the airlines purchased jet fuel at a lower price for future use, this was smart innovative and creative thinking on their behalf. “Tickets less travel, use of the internet, booking & tracking trips through the website are the other innovative policies that ease the business operation of the company” (Brainmass, 2008 pg. 1).…

    • 285 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Southwest’s primary strategy is to minimize its own operating costs so that it can then offer the lowest possible fares to its customers. It is able to accomplish this by scheduling frequent, short point-to-point flights out of underutilized airports without a central hub. Its service is very straightforward, without pre-assigned seating or meal service, and one simple pricing structure. Southwest only uses fuel efficient 737s, which also allows them to save on maintenance and training costs. All these efforts have proven successful, as Southwest has managed to achieve the lowest operating cost structure in the industry.…

    • 663 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Southwest Airlines is part of an oligopoly. An oligopoly is defined as an instance where there are only a small number of producers in a market; due to the small numbers, if one company changes their prices of their goods or services, the others will do the same in order to keep it competitive. Running as an oligopoly can be both helpful and painful for the consumer. For instance, Southwest Airlines has set prices they have for certain flights to certain locations. They will run these prices as long as they competitively can. The price will differ slightly due to economic conditions, i.e. fuel costs, but for the most part, the only real variations show up during high…

    • 277 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    It is important to be socially responsible – that is, to work with stakeholders such as employees, customers, communities, and governments to make sure that the company does its part to minimize negative impacts on society and maximize contributions to important issues that are being addressed worldwide.” (McGraw Hill )…

    • 2930 Words
    • 12 Pages
    Best Essays
  • Powerful Essays

    The first words in the article are “Going green can be profitable”, and this is an important thing to remember. Being socially conscious and environmentally friendly can positively impact the bottom line of an organization. This has mistakenly led some organizations to decide that the most effective way to contribute to society and the earth is to create a focus on how to reduce costs and increase profits environmentally.…

    • 1985 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Delta Case Study

    • 6126 Words
    • 25 Pages

    Southwest’s objectives are to continue being the domestic leader in point-to-point, low-cost fares, and taking market share from its hub and spoke competitors. To achieve this goal they are reliant upon an economic resurgence to entice consumers to begin flying more often for vacationing, tourism, and business travels. They will also continue to manage and reduce costs/expenses.…

    • 6126 Words
    • 25 Pages
    Powerful Essays
  • Good Essays

    Social responsible allows business to create a positive relationship with the community and also then environment within their operation.…

    • 857 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Southwest Airlines Essay

    • 1263 Words
    • 6 Pages

    Southwest Airline started out in 1967 and has been different even from its inception. The airline flew to three cities at first and allured customers with flights that departed and arrived on time at the lowest rate possible. This was important to business people that needed to get to and from Dallas, Houston, and San Antonio on business (History, 2013). It was also important to make sure people had a good time while traveling and dedicated their business to a high quality of customer satisfaction. Southwest success has been built on a cocktail of low costs, low fares, frequent flights and a rapid expansion to new cities. But with the high fuel prices, growth has been harder to find, and analysts have questioned whether…

    • 1263 Words
    • 6 Pages
    Better Essays