Preview

Southairlines Swot Analysis

Satisfactory Essays
Open Document
Open Document
856 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Southairlines Swot Analysis
SWOT ANALYSIS
A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.
Table below shows the SWOT and TOWS matrices to analyse Southwest Airlines
INTERNAL FACTOR
STRENGTHS (S) WEAKNESSES (W)
• Employee Satisfaction
Customer Service
• Low fares
• Stable profitability
• Scheduled Service
• Leadership
• IT Superiority
• Financially Fit
• High capacity usage
• The best low cost airline leader for several years
• Diversity in upper management
• Revenues increase by 8 percent
• Increase of net income
• Dominates the short haul segment of airline industry
• Fourth largest domestic airline
• Service innovation
• No international flights
• No segmented seating
• Dependent on a single producer (Boeing only)
• Carry a small amount of freight and cargo
• SW has highest percentage of full-time employees leading to increased overhead.
• They will not fly outside the continental United States, 63 cities and 32 states.
• Does not accommodate for severely handicapped.
• Does not provide a first class for passengers.
• SW does not offer any type of in-flight meals.

Southwest’s president and CEO Herb Keller leadership believed in the prinples of employees.He ‘s management gives important to treat employees right,that will motivate them to treat outside customers right which he believe a very powerful competitive weapon.Recruiting,hiring and screening provide employees with great knowledge and experience genuinely caring and empathetic manner of employees.The open door policy ,actively listening to employee concerns ,opinions and suggestion creates a

You May Also Find These Documents Helpful

  • Powerful Essays

    swot analysis of aerotek

    • 1208 Words
    • 5 Pages

    SWOT analysis provides a structure for analyzing either your own strengths and weaknesses, and the opportunities and threats you face, or in a work context for analyzing the strengths, weaknesses, opportunities and threats a business or event faces. Ideally it is one step in a process which helps you to…

    • 1208 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    The SWOT Analysis which is also called SWOT Matrix, This analysis is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involves a business venture. Albert Humphrey is credited for the creation of this technique. The Cheesecake Factory is an very successful company. In my research I found two companies that have conducted SWOT analysis on the Cheesecake Factory.…

    • 813 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Southwest Airlines’ strong organizational culture is reflected in its mission as shown in its website: “dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.” Southwest is a company that not only excels in customer service and profitability but also in employee development. Its organizational commitment is not reduce to the organization; it is actually expand it to an ongoing relationship with the employees where they have the opportunity to express their ideas, suggestions and concerns. This organizational culture has made Southwest Airlines one of the companies with the fewest customer complaints, and an employee turnover ratio of less than 10 percent (D’Aurizio, 2008). The same strong culture Southwest Airlines has built over the time is supported by every employee who has in mind that they have to deliver a warm and friendly assistance to their customers. Southwest management’s strategy could not be any better; the management treats employees as family, expecting from the employees to treat customers like family as well. The company is characterized for having a decentralized structure. In between the CEO and the frontline supervisors, there are only a few levels. Their philosophy on structure is very relaxed. Any employee who feels the need is welcomed to contact someone above their supervisor. The president has three executive vice presidents who each have five or six vice presidents who report to them. There is one vice president of Internal Audits and Special Projects who reports directly to the president. (Rivera, Cornwell, Abenes, 2003)…

    • 1228 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    SWOT analysis is a planning toll used to analyze an organization’s strengths, weaknesses, opportunities and threats.…

    • 1178 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Jet Blue Case Study

    • 1260 Words
    • 6 Pages

    * Customer service oriented (i.e. leather seats with more legroom, in-flight entertainment, better refreshments than competition)…

    • 1260 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Employee Satisfaction

    • 433 Words
    • 2 Pages

    Southwest Airlines with its simple philosophy that it would fly people directly to where they wanted to go, and when they wanted has become a leader in a very turbulent industry. Herb Keller founder and other industry analysts have said the reason for the success is its culture of the firm and its dedicated employees. Aspects of its people oriented culture include employees considerable freedom and responsibility and high level of employment involvement in decision making, Southwest also does a good job of hiring the right people, it also places an emphasis on training and flexibility in using of employee skills.…

    • 433 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Axia College Swot Analysis

    • 1110 Words
    • 5 Pages

    SWOT analysis according to the Axia College text (2009) is a technique that focuses on identifying the internal Strengths and Weaknesses of the proposed new venture, such as the financial resources available for the project and the skills and experience of the entrepreneur and functional experts in marketing or manufacturing and being responsible for launching the new product. SWOT analysis also focuses on assessing external Opportunities and Threats in the competitive environment that will promote or impede the success of the new venture (this is the term SWOT analysis).…

    • 1110 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Former CEO, Herb Kelleher, was a prime example of how Southwest fostered a healthy internal environment. He interacted with customers and employees, promoted company parties and understood that the firm was only as strong as its employees. Employee satisfaction was crucial. Therefore, the human resources department (“the People Department”) encouraged employees to give feedback and to ask questions. Its people were so important, that the firm is very selective in the recruiting process. Since teamwork is critical, the wrong people could ‘spoil the pot’.…

    • 401 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Lego Swot

    • 889 Words
    • 4 Pages

    SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavourable to achieving that objective. The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from Fortune 500 companies.[1]…

    • 889 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Comparing Vrio & Swot

    • 352 Words
    • 2 Pages

    A SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. Strengths and weaknesses are internal to an organization. Opportunities and threats originate from outside the organization.…

    • 352 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    SWOT Analysis Of Mr. Porter

    • 2741 Words
    • 11 Pages

    SWOT analysis is used for examining the potential of a business or product to determine the likely risks and rewards (BusinessNewsDaily.com 2015). Strengths, Weaknesses, Opportunities and Threats are examined to determine the challenges the company faced and the problems that they are likely to encounter…

    • 2741 Words
    • 11 Pages
    Better Essays
  • Satisfactory Essays

    Swot Analysis for Lavazza

    • 284 Words
    • 2 Pages

    SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. It is a scan of the internal and external environment is an important part of the strategic planning process…

    • 284 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    swot analysis

    • 271 Words
    • 1 Page

    A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. Some authors credit SWOT to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500 companies.[1][2] However, Humphrey himself does not claim the creation of SWOT, and the origins remain obscure. The degree to which the internal environment of the firm matches with the external environment is expressed by the concept of strategic fit.…

    • 271 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    A SWOT analysis (alternatively SWOT matrix) is a structured plan method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture. ASWOT analysis can be carried out for a product, place, industry or person.…

    • 1729 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Swot Analysis

    • 441 Words
    • 2 Pages

    SWOT Analysis is a famous tool to analysis overall strategic position of the business and environment. Besides, people used SWOT Analysis to identify their strategies and create a specific business model that best aligns all the resources and capabilities to requirement to environment which the firm operates. SWOT has divided into two, which is internal factors (S, W)that firm have some to measure it, meanwhile, external factors(O, T) is something not control by us.…

    • 441 Words
    • 2 Pages
    Satisfactory Essays