Southern Seasons Advertisement Analysis
In a full-page advertisement found in the Summer 2011 issue of Southern Seasons, the Savannah College of Art and Design is making a claim that they are the most comprehensive college in the areas of art and design. The intended audience for this advertisement is people looking to study or pursue a potential career in the profession of art and design. This advertisement appears in the Southern Seasons magazine because SCAD (The Savannah College of Art and Design) is located right here in Georgia. They are also located in many parts of the world such as Hong Kong, China and Lacoste, France. The main purpose of this advertisement is to persuade people that they are the ideal college when it comes to art and design. The advertisement supports
this claim by portraying an image of a woman wearing a beautiful dress. This, of course, is assuming that this dress was designed and created by the University. Just beside the image of the woman, the advertisement says, “Style reigns”. This statement in the advertisement appeals to logos because they are stating that style and fashion has a substantial impact on the industry of art and design. They are literally telling people, style reigns, so come to us to learn everything about it. The advertisement also establishes ethos by stating that they are the most comprehensive art and design University in the world. This helps to convince the audience that they are a credible source and that they are world renown. Most people when looking into colleges definitely consider this because they want to attend a University that produces exceptional results in students. Even though I am not a part of the intended audience, I believe that the advertisement’s appeals to logos and ethos are quite effective. SCAD didn’t just tell the audience that they are the best college of art and design, they showed them.
this claim by portraying an image of a woman wearing a beautiful dress. This, of course, is assuming that this dress was designed and created by the University. Just beside the image of the woman, the advertisement says, “Style reigns”. This statement in the advertisement appeals to logos because they are stating that style and fashion has a substantial impact on the industry of art and design. They are literally telling people, style reigns, so come to us to learn everything about it. The advertisement also establishes ethos by stating that they are the most comprehensive art and design University in the world. This helps to convince the audience that they are a credible source and that they are world renown. Most people when looking into colleges definitely consider this because they want to attend a University that produces exceptional results in students. Even though I am not a part of the intended audience, I believe that the advertisement’s appeals to logos and ethos are quite effective. SCAD didn’t just tell the audience that they are the best college of art and design, they showed them.