Preview

Southwest Airline Case Study

Powerful Essays
Open Document
Open Document
10669 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Southwest Airline Case Study
| SOUTHWEST AIRLINES, INC | CASE STUDY ANALYSIS | COMPARING PAST WITH PRESENT | | 12/14/2010 |

STRATEGIC MANAGEMENT (Section F)
Course Instructor: Mr. AbdulQadir Molvi
Submitted by
(Alph. Order): NUTS AND BOLTS
Abdul Basit Malik (9045)
Hafsa Saleem (8828)
Maaz Ismail (7192)
Muhammad Faizan Ali (7126)
Muhammad Hassan (8780)
Saba Muhammad Arif (9313)
Sana Tawfik (8609)

LETTER OF ACKNOWLEDGEMENT

Our instructor MR. ABDUL QADIR MOLVI assigned a report of STRATEGIC MANAGEMENT on SOUTHWEST AIRLINES. We have tried to prepare this report in such a way that fulfils the essence of this course.
We wish to extend deepest gratitude to Allah the most Gracious and the most Merciful, Who made this study possible and successful.
Special thanks to MR. ABDUL QADIR MOLVI, our course supervisor of STRATEGIC MANAGEMENT at Iobm, for his guidance and imparting knowledge to us with full devotion and honesty.
Sincerely
NUTS AND BOLTS
Abdul Basit Malik (9045)
Hafsa Saleem (8828)
Maaz Ismail (7192)
Muhammad Faizan Ali (7126)
Muhammad Hassan (8780)
Saba Muhammad Arif (9313)
Sana Tawfik (8609)

LETTER OF TRANSMITTAL

14th December, 2010
Mr. Abdul Qadir Molvi
Faculty, Strategic Management
Institute of Business Management Dear Mr.Molvi Please accept this Term Report on ‘Case Study Analysis of South West Airlines’ as assigned by you. This report is the result of the information sorted, screened and compiled after a rigorous research conducted on the above stated topic. Regards,
NUTS AND BOLTS
Abdul Basit Malik (9045)
Hafsa Saleem (8828)
Maaz Ismail (7192)
Muhammad Faizan Ali (7126)
Muhammad Hassan (8780)
Saba Muhammad Arif (9313)
Sana Tawfik (8609)

TABLE OF CONTENTS

EXECUTIVE SUMMARY

This report gives an insight of Southwest incorporation .It focuses on strengths, weakness, opportunities and threats of


Bibliography: * http://en.wikipedia.org/wiki/Southwest_Airlines * http://www.southwest.com/about * http://money.cnn.com/magazines/fortune/mostadmired/2010/snapshots/2068.html * www.upgradetravelbetter.com/2010/.../good-news-for-new-york-airfares-southwest-airlines-coming-to-newark * www.dallasnews.com/.../DN-swkelly * online.wsj.com/.../SB10001424052702303338304575155813404043090.html * http://digiredo.wordpress.com * Strategic Management book by Arthur Thompson * Google Images
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Southwest Airline Case Study
    • 1202 Words
    • 5 Pages

    Southwest Airline Case Study

    The paper is about how the airline company named as the Southwest Airlines has been able to cater to the needs of the customers while still holding a greater market share in the Airline industry specifically during the economic crises phase.…

    • 1202 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Mkt 500 Assignment 1
    • 1860 Words
    • 8 Pages

    Mkt 500 Assignment 1

    Southwest Airlines’ corporate culture differs significantly from the other airlines in many ways, as we shall see herein below. The unique difference between the corporate culture of Southwest Airlines and the other airlines is one of the major factors responsible for the prosperous survival of Southwest Airlines. There is a fierce competition in the airline industry. Perhaps because of this competition, companies that are established in…

    • 1860 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Strategic Plan, Part Ii: Swott Analysis
    • 1378 Words
    • 6 Pages

    Strategic Plan, Part Ii: Swott Analysis

    Pearce, J. A. II, & Robinson, R. B. (2009). Strategic management: Formulation, implementation, and control (11th ed.). [University of Phoenix Custom Edition e-text]. New York: McGraw-Hill. Retrieved August 20, 2011, from University of Phoenix, BUS - 475 – Business Integrated Topics Course Web site.…

    • 1378 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Better Essays

    Case Study Southwest Airlines 2011
    • 1219 Words
    • 4 Pages

    Case Study Southwest Airlines 2011

    Southwest airlines was founded in Texas in 1971 as a small, regional intra-state carrier. They chose to service the Golden Triangle of Houston, Dallas, and San Antonio. By staying within Texan borders, they could avoid federal regulations. They used Boeing 747 planes in their fleet. Since their inception, they have been striving to become the leading low-cost carrier in the United States. They have successfully accomplished this. The company has remained profitable despite the setbacks caused to other airlines in the industry following the 9/1/1 attacks and the recession of 2008/2009. This airline remained afloat during those troubled times, even when many other airlines folded or filed bankruptcy under the economic pressure.…

    • 1219 Words
    • 4 Pages
    Better Essays
    Read More
  • Best Essays

    Southwest Airlines Case Analysis
    • 4181 Words
    • 17 Pages

    Southwest Airlines Case Analysis

    “The U.S. airline industry had lost money in 14 of the 28 years from 1980 through 2007, with combined annual losses exceeding combined annual profits by $15 billion. Yet in July 2008, Southwest reported record quarterly revenues, its 69th consecutive quarter of profitability, rising passenger traffic on its flights, and a record load factor.”5 With a brilliant strategy of ‘low cost/low fare/no frills’ Rollin King, along with Herb Kelleher, launched the most surprising success story in airline history. In 1966, King had an idea. “His business concept for the airline was simple: attract passengers by flying convenient schedules, get passengers to their destination on time, make sure they have a good experience, and charge fares competitive with travel by automobile.”5…

    • 4181 Words
    • 17 Pages
    Best Essays
    Read More
  • Powerful Essays

    Southwest Internal Analysis
    • 1766 Words
    • 8 Pages

    Southwest Internal Analysis

    This internal business analysis is on Southwest Airlines, which was founded in 1967 by Rollin King and Herb Kelleher. The main focus for Southwest Airlines was to provide low cost flights for their customers, and also have exceptional customer satisfaction. Southwest is a leading airline company that continues to do well in an industry that has been historically challenging. For instance, in the span of two years (2005-2007) five major airlines have filed for bankruptcy. The challenges are great in the airline industry, because competitors are trying to imitate the “low-cost” offering of Southwest. Many companies have tried to do what Southwest has done, and many have failed to stay in business. Surprisingly, many of those companies were started by ex-employees of Southwest. Southwest currently has a profitability record for the past thirty six years, which is spectacular in such a challenging industry. Herb Kelleher has been replaced by Gary C. Kelly, as the president when he resigned in May of 2008. Southwest is in the process of expanding the locations they serve so that they can increase market share, and also find ways to cut costs without losing their quality. In order for southwest to continue their consecutive financial success there is a necessity for excellence in the execution process of their strategy.…

    • 1766 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Better Essays

    Southwest Airlines 2010 Case Study
    • 1429 Words
    • 6 Pages

    Southwest Airlines 2010 Case Study

    Southwest Airlines employed many strategies over the years with their fist strategy being ads run in the media. Southwest airlines utilized a number of campaigns including skimpily clad flight hostesses, free in-flight alcoholic beverages and a “Love” campaign using the tag line “Now There’s Somebody Else Up There Who Loves You” in an effort to attract passengers. (Leavenworth) Southwest Airlines developed a ground crew turnaround plan that allowed them to add additional flights without the high expense of new plane purchases, even today their turnaround time is nearly half that of other commercial airlines. The idea of CEO Lamar Muse for system wide on-peak/off-peak pricing increased their passenger count and eventually became a standard across the airline industry. The company moved flights from an intercontinental airport where they were losing money to an abandoned airport with a closer vicinity to downtown destinations which doubled passenger traffic. In an attempt to fill empty seats, Southwest slashed its regularly priced fare in half, ran an ad against a competitor implying they were trying to run them out of business, and then offered complementary alcohol or ice buckets for those flying under the original fare price.…

    • 1429 Words
    • 6 Pages
    Better Essays
    Read More
  • Powerful Essays

    Southwest Airlines Strategic Planning Final Course Project
    • 4324 Words
    • 18 Pages

    Southwest Airlines Strategic Planning Final Course Project

    The intent of this paper it to define critical concepts of strategic planning with Southwest Airlines (SWA) top management and how their organization pursued choices and different strategies to run the business by using superior performance employees that gave them a competitive advantage over their competitors. I will concentrate on the thirteen strategic staffing decisions that are critical for any organization to be successful. I will also emphasis the knowledge, skills, abilities, and others (KSAOs) relative to the staffing process and how the company teaches these skills to the employees. This paper will focus on the success of the employees of the organization through the eyes of its past CEO Herb Kelleher.…

    • 4324 Words
    • 18 Pages
    Powerful Essays
    Read More
  • Best Essays

    Proj 587 Portfolio Management Plan Paper
    • 3959 Words
    • 16 Pages

    Proj 587 Portfolio Management Plan Paper

    Other major initiatives in their strategic plan include Rapid Rewards® frequent flyer programs, Fleet Modernization to the 737-800s, a New Reservation System, and International Capabilities (Southwest Airlines, 2013).…

    • 3959 Words
    • 16 Pages
    Best Essays
    Read More
  • Powerful Essays

    Southwest Airlines research paper
    • 4190 Words
    • 17 Pages

    Southwest Airlines research paper

    Southwest Airlines, since the beginning has struggle and fight to get in the airline business. Starting with Dallas, Texas. Southwest had to fight to stay at Love field airport, when all the airlines moved to the new Airport of Dallas-Fort worth International airport. Winning this battle gave Southwest the opportunity to get all the customers they wanted, from the near downtown airport, instead of driving 15 miles for the new airport, pay for expensive parking and having to arrive one hour earlier. However the other airlines did not like it, like American Airlines and Braniff International. They would have to pay higher fees for use of the new airport and Southwest Airline did not. The other great battle was when Southwest applied to fly from Houston to New Orleans, the application of Southwest Airlines was opposed by local government and by the airlines that flew that route and were operating from the new airport of Dallas-Fort worth, DFW, they felt this could divert customer that could change flying from Houston better than DFW .Jim Wright who was Forth Worth Congressmen was ask by Southwest opponents to help, and as he was a majority of the U.S. House of Representatives, Wright took it to Washington and a new law emerged. The Wright Amendment of 1979 said that “No airline may provide nonstop or through-plane service from Dallas Love Field to any city in any state except for location in Texas, Louisiana, Arkansas, Oklahoma and New Mexico.” (Thompson, A & Gamble, J. (2010).…

    • 4190 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Better Essays

    Southwest Airlines
    • 1025 Words
    • 5 Pages

    Southwest Airlines

    In an industry that saw an entire industry literally destroyed by the events of 9/11, airlines were filing bankruptcies, most notably United Airlines. Southwest, on the other hand, has constantly made a profit for 30 years and added value to their business. So much so that Serafimov (2004) states that 200 shares of Southwest stock purchased at just over twenty-two dollars per share back in 1985 is now worth just over $24,000. This translates to a 17% increase per year. It is the purpose of this paper to discuss the business juggernaut that is Southwest Airlines and its leader Herb Kelleher.…

    • 1025 Words
    • 5 Pages
    Better Essays
    Read More
  • Better Essays

    Southwest Airlines and Control Mechanisms
    • 1271 Words
    • 6 Pages

    Southwest Airlines and Control Mechanisms

    Southwest Airlines is a vigorous business commonly admired, whether it is positive or negative, by many for countless reasons. Southwest Airlines has withheld a positive social responsibility for many years. Southwest is an organization promoting people to be innovated leaders focused on promoting the success of the company. Establishing and maintaining the function of control is crucial in a company of this size. The appropriate protocols must be in place to ensure performance, organizational and ethical goals are being met. Currently, several control mechanisms are used by many companies around the world. Some control mechanisms used by Southwest Airlines are budgetary, bureaucratic, clan and financial management.…

    • 1271 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    Southwest Airlines Leadership
    • 901 Words
    • 4 Pages

    Southwest Airlines Leadership

    Investing in People: As argued by Ann Rodes, Southwest’s competitive advantage come from people, so they has invested time and money to build a cohesively team work, developing in each one a strong sense of esteem and self-actualization.…

    • 901 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Case Study on Southwest Airlines
    • 1280 Words
    • 6 Pages

    Case Study on Southwest Airlines

    In an era where all the major players in the U.S. airline industry experienced problems, only Southwest Airlines remained profitable throughout that period. This amazing and continued success is attributed to its great leader Herb Kelleher. He has been a very successful leader who knows the employees and marketplace well and can effectively take action for the success of the organization. He applies flexibly to the growth and innovation arena, which has given him, guaranteed success.…

    • 1280 Words
    • 6 Pages
    Better Essays
    Read More
  • Powerful Essays

    Southwest Airline case study
    • 2348 Words
    • 10 Pages

    Southwest Airline case study

    Illustrate the meaning of “Sustainable Competitive Advantage”. What was the main strategy adopted by Southwest Airlines that made it successful in the airline industry?…

    • 2348 Words
    • 10 Pages
    Powerful Essays
    Read More

Related Topics