Southwest Airlines
Southwest Airlines in 2008 - 2009:
Analysis and Recommendations
Analysis Performed
By:
American Consulting Group, LLC
CEO: Michael A. Evans
Table of Contents
Letter of Appreciation to Gary Kelly, CEO ……………………………...3
Executive Summary ……………………………………………..........4
Appendix 1 ……………………………………………………………….10 Appendix 2 ……………………………………………………………….11
Appendix 3 ……………………………………………………………….12
Appendix 4 ……………………………………………………………….13
Appendix 5 ……………………………………………………………….15
Appendix 6 ……………………………………………………………….16
Appendix 7 ……………………………………………………………….18
Appendix 8 ……………………………………………………………….20
Appendix 9 ……………………………………………………………….24
Bibliography ………………………………………………………...28
Southwest Airlines Co.
Gary Kelly, CEO
P.O. Box 36611
2702 Love Field Drive Dallas, TX 75235
Dear Mr. Gary Kelly,
Enclosed you will find our analysis of Southwest Airlines Co. We have included
analysis on the current market trends, Southwest’s market share, SWOT analysis and more to
identify the current structure of Southwest Airlines.
American Consulting Group, LLC would like to take this time to thank you for
choosing our firm to perform analysis on Southwest Airlines Co. It is our hope that we
have exceeded your company’s expectations with our analysis, opinions, and
recommendations.
Sincerely,
Michael A. Evans, CEO American Consulting Group, LLC
Executive Summary
Since Southwest Airlines does not handle international travel like the other major
airlines, it focuses on controlling costs within its domestic market. In Appendix 1, you
can see how Southwest compares with Delta, American Airlines, and United Airlines as far as
passengers served versus revenue earned. According to the information in Appendix 1, it is
noticeable that Southwest serves as many passengers as its competitors, but has substantially
lower revenue. In Appendix 2, you can see that Southwest
Analysis and Recommendations
Analysis Performed
By:
American Consulting Group, LLC
CEO: Michael A. Evans
Table of Contents
Letter of Appreciation to Gary Kelly, CEO ……………………………...3
Executive Summary ……………………………………………..........4
Appendix 1 ……………………………………………………………….10 Appendix 2 ……………………………………………………………….11
Appendix 3 ……………………………………………………………….12
Appendix 4 ……………………………………………………………….13
Appendix 5 ……………………………………………………………….15
Appendix 6 ……………………………………………………………….16
Appendix 7 ……………………………………………………………….18
Appendix 8 ……………………………………………………………….20
Appendix 9 ……………………………………………………………….24
Bibliography ………………………………………………………...28
Southwest Airlines Co.
Gary Kelly, CEO
P.O. Box 36611
2702 Love Field Drive Dallas, TX 75235
Dear Mr. Gary Kelly,
Enclosed you will find our analysis of Southwest Airlines Co. We have included
analysis on the current market trends, Southwest’s market share, SWOT analysis and more to
identify the current structure of Southwest Airlines.
American Consulting Group, LLC would like to take this time to thank you for
choosing our firm to perform analysis on Southwest Airlines Co. It is our hope that we
have exceeded your company’s expectations with our analysis, opinions, and
recommendations.
Sincerely,
Michael A. Evans, CEO American Consulting Group, LLC
Executive Summary
Since Southwest Airlines does not handle international travel like the other major
airlines, it focuses on controlling costs within its domestic market. In Appendix 1, you
can see how Southwest compares with Delta, American Airlines, and United Airlines as far as
passengers served versus revenue earned. According to the information in Appendix 1, it is
noticeable that Southwest serves as many passengers as its competitors, but has substantially
lower revenue. In Appendix 2, you can see that Southwest
Bibliography: Southwest Airlines [Retrieved April 6, 2010] Investor Relations Comparative Airlines Financial Statement [ Retrieved April 8, 2010] Comparative Airlines Financial Statement [ Retrieved April 8, 2010] 2009 Comparative Summary Southwest Airlines [Retrieved April 11, 2010] Boeing [June 14, 2002] The Secret Behind High Profits at Low-fare Airlines Retrieved April 3, 2010 from Boeing’s Website