Southwest Airlines strict adherence to its mission to provide the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit is a key factor to the company’s success (About Southwest Airlines Co, 2013). The airlines ability to commit to employees to provide them with a stable work environment that ensures equal opportunity for learning and personal growth. Southwest prides itself on allowing all within the company to be creativity and innovative to help improve the effectiveness of Southwest Airlines. The most important benefit, employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.
Southwest uses an unorthodox leadership style created by Herb Kelleher. The basic idea is that the organization works like an upside down pyramid. The upper management is at the bottom and supports the front line employees, who are the experts. This strategy works for Southwest Airlines because management decisions are made by everyone in the organization, not just the head executives. The company’s emphasis on creativity and innovation bodes well for a company that stresses free will over structure and titles (About Southwest Airlines Co, 2013).
While Southwest Airlines offers the bare minimum in flight options, it does meet and exceed customer expectations when it comes to service. They base their model on the motto, which states that "if they're happy, satisfied, dedicated, and energetic, they'll take real good care of the customers. When the customers are happy, they come back. And that makes the shareholders happy," (About Southwest Airlines Co, 2013). Southwest Airlines have managed to keep a happy medium between labor unions and contract employees by maintain a healthy relationship with its employees. It is an added benefit to offer employees