Southwest Airlines

This is the historic background of an American Airline company called the Southwest Airlines Co. based in Dallas which still exists and operates with great success between 57 cities in 26 states of the US, by over 300 airplanes , providing primarily short-haul, high frequency, point to point, low fare service . Through this essay we will see an analysis of the company 's advantages and disadvantages through a SWOT Analysis. We will try to localize the problems of the company at the time and in the case of a future expansion, and we will try to give a number of alternative solutions and chose one of them. The Southwest Airlines is a company that has done its first movements in the airline world in 1971 after many efforts for its opening through legal battles with competitors that did not believe that there was any particular reason why the another airline company should exist among all the others already existing. The different things that the new airline company provided were many and very interesting. The idea started from two friends Rolling King, and investment advisor, and Herb Kelleher, his lawyer, who met in order to discuss the idea of Rolling King for a low-fare, no- frills airline to fly between three major cities in Texas. The outcome of this discussion was in reality the decision of the two men to go for something that they believed would work, even though they were not positive about that. After all the legal battles between the two men and the airline companies of Texas at the time who believed it was not necessary for another airline company to enter the market, battles that prevented the operation of the company for three whole years, Southwest Airlines Co. had become a reality. Other legal battles followed in the future that justified the Southwest Airlines but left the company broke, while during the first year of its operations made losses and the earnings for the next half a year were balancing with costs. Gladly the recovery came soon and by

Bibliography: www.msn. Southwest airlines co-strategy.com www.southwest com./about_swa/airborne.html www.southwest.com/about_swa/press/3q00earn.html# Statement of Income www.southwest.com/about_swa/press/3q00earn.html#Operating Statistics www.southwest.com/about_swa/press/3q00earn.html#Balance Sheet www.southwest.com/about swa/aboutswa.html www.southwest.com/about_swa/press/07 1300 new flights.html www.southwest.com/programs_services/factssheet html#Top Ten Airports www.southwest.com/programs_services/mission.html www.southwest.com/about_swa/press/3q00earn.html Strategic Management – David Fred – 7th edition – Brenty 's Hall Notes from the lectures during the semester about the schedule and the way the analysis of the case should be.