Southwest Airlines Report
Introduction:
Southwest Airlines path towards earning the right to fly was a long and stressful process for everyone involved. However, the staff's ability to overcome all odds truly began the formation of Southwest's distinct character, which makes the company so successful today. Founders Rollin King and Herb Kelleher who founded the company in 1967, among others were attacked by Texas airlines such as Braniff, and Continental, claiming the market was already saturated. After three years of fighting these airlines Southwest finally won. The airline began service June 18, 1971 with flights to Houston, Dallas, and San Antonio, and this is how it all began.
Mission Statement:
The mission of Southwest Airlines is to provide safe, affordable, reliable, timely, courteous, and efficient air transportation and baggage handling service on every flight they operate, as well as produce a fair return on their Shareholders' investments, with dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
Vision:
To increase locally through elevating customers' satisfaction.
Improve the effectiveness of Southwest Airlines through creativity and innovation.
Goals & Objectives:
We have divided the goals and objectives of Southwest airline into two sections (financial & strategic), as each one of them employed a different path in determining the company's main goals and objectives.
Financial objectives:
1. Lower Cost.
2. Increase profitability.
Strategic objectives:
1. Improve corporate performance through applying business intelligence.
2. Growing internationally.
Major Strategies:
Southwest airline had three main strategies, for the third one, we have also provided some elements that accompanied that strategy.
1. It primarily offers short-haul flights that require no connections through a hub, a strategy that helps it avoid congested airports, hold
Southwest Airlines path towards earning the right to fly was a long and stressful process for everyone involved. However, the staff's ability to overcome all odds truly began the formation of Southwest's distinct character, which makes the company so successful today. Founders Rollin King and Herb Kelleher who founded the company in 1967, among others were attacked by Texas airlines such as Braniff, and Continental, claiming the market was already saturated. After three years of fighting these airlines Southwest finally won. The airline began service June 18, 1971 with flights to Houston, Dallas, and San Antonio, and this is how it all began.
Mission Statement:
The mission of Southwest Airlines is to provide safe, affordable, reliable, timely, courteous, and efficient air transportation and baggage handling service on every flight they operate, as well as produce a fair return on their Shareholders' investments, with dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
Vision:
To increase locally through elevating customers' satisfaction.
Improve the effectiveness of Southwest Airlines through creativity and innovation.
Goals & Objectives:
We have divided the goals and objectives of Southwest airline into two sections (financial & strategic), as each one of them employed a different path in determining the company's main goals and objectives.
Financial objectives:
1. Lower Cost.
2. Increase profitability.
Strategic objectives:
1. Improve corporate performance through applying business intelligence.
2. Growing internationally.
Major Strategies:
Southwest airline had three main strategies, for the third one, we have also provided some elements that accompanied that strategy.
1. It primarily offers short-haul flights that require no connections through a hub, a strategy that helps it avoid congested airports, hold
References: 1. http://www.airsafe.com/events/airlines/luv.htm 2. http://www.house.gov/judiciary_democrats/airmergerhrgstmt62300.htm 3. www.southwest.com