Southwest Airlines Swot Analysis
2.3 – DQ: Southwest Airlines History
Commercial aviation has developed a reputation over the years of numerous flight delays, overbooked flights, and bad customer service while statistically maintaining a reputation for being one of the safest modes of transportation in the world today. Throughout the years airlines have come and gone by becoming newly formed start ups in the industry and becoming successful powerhouses in the industry or going through mergers, acquisitions, and even bankruptcy. Domestic Airlines that call the United States home such as Delta Air Lines, American Airlines, and United Airlines all began with humble beginnings in the 1920s and have grown to become leaders in the commercial aviation industry today withstanding …show more content…
Today Southwest Airlines has become the largest domestic airline in the United States and is commonly known on the New York Stock Exchange with the abbreviation LUV. Air Southwest Company was founded in 1966, incorporated in 1967, and was envisioned in the beginning to be a commuter airline in the state of Texas by founders Rollin King, M. Lamar Muse, and Herbert D. Kelleher. As a group of investors the three men accumulated $560,000 in 1966 to create the company that would serve three cities within Texas being Dallas, Houston, and San Antonio. Air Southwest Company changed its name to Southwest Airlines Company in 1971 while also beginning scheduled flights between the three cities within the same year with $20.00 one-way fares (2016). In 1973 the company achieved its first profitable year and carried over 500,000 …show more content…
In light of operational and cost-saving efficiencies, Southwest Airlines is the only air carrier to use one type of aircraft in its fleet, the Boeing 737, with 692 total aircraft in active operation ranging from the 737-300 to the 737-800. With more than 3,900 fights a day Southwest Airlines has proudly seen 42 consecutive years of annual profitability, a record unmatched in the U.S. airline industry per Southwest Corporate Fact Sheet
Commercial aviation has developed a reputation over the years of numerous flight delays, overbooked flights, and bad customer service while statistically maintaining a reputation for being one of the safest modes of transportation in the world today. Throughout the years airlines have come and gone by becoming newly formed start ups in the industry and becoming successful powerhouses in the industry or going through mergers, acquisitions, and even bankruptcy. Domestic Airlines that call the United States home such as Delta Air Lines, American Airlines, and United Airlines all began with humble beginnings in the 1920s and have grown to become leaders in the commercial aviation industry today withstanding …show more content…
Today Southwest Airlines has become the largest domestic airline in the United States and is commonly known on the New York Stock Exchange with the abbreviation LUV. Air Southwest Company was founded in 1966, incorporated in 1967, and was envisioned in the beginning to be a commuter airline in the state of Texas by founders Rollin King, M. Lamar Muse, and Herbert D. Kelleher. As a group of investors the three men accumulated $560,000 in 1966 to create the company that would serve three cities within Texas being Dallas, Houston, and San Antonio. Air Southwest Company changed its name to Southwest Airlines Company in 1971 while also beginning scheduled flights between the three cities within the same year with $20.00 one-way fares (2016). In 1973 the company achieved its first profitable year and carried over 500,000 …show more content…
In light of operational and cost-saving efficiencies, Southwest Airlines is the only air carrier to use one type of aircraft in its fleet, the Boeing 737, with 692 total aircraft in active operation ranging from the 737-300 to the 737-800. With more than 3,900 fights a day Southwest Airlines has proudly seen 42 consecutive years of annual profitability, a record unmatched in the U.S. airline industry per Southwest Corporate Fact Sheet