Soybean Milk Enter the Uk Market
Introduction
Soybean milk is a kind of beverage and very popular in China. This product is processed with soybean and fresh milk as the main material. Rich in the multiple vitamins and minerals, high calcium, low sugar with better taste and delicate nutrition. So it is good for health and convenient that it can be enjoyed anytime and anywhere.
With the global market more and more open, a lot of goods begin to export and seek large areas to sell. Thus now has a good opportunity for soybean milk power selling in global market. UK has about five thousand and eight million populations and it is a developed country, so people with high standard consumption level. Beside these, British people demand for drink in high rate. According to the survey, the UK market for beverage has grown by 2.5% since 1999 to reach a total volume of 4.4 billion liters in 2000, and these years consumer demand is increasing for drinks with added benefits. In fact, people usually to drink too much coke and coffee are not good for them. Thus UK market will provide a large business opportunity for the nourishment green beverage. In other word, in UK market soybean milk will gain a certain market share and get more profit in the future.
Chinese people like to drink soybean milk, as the British people like to drink milk. Soybean milk with nice taste and good for health, so it suits for every age people. But at the beginning to selling this product in UK market the target audience focuses on young group people (15-30-year old); others will become the potential customers. Because the young group people are easier to accept the new product, but elder people not. It is relate to the country culture and their daily habit. In UK people usually drink milk or juice with their meal, but in China people more often to drink soybean milk, especial during their breakfast time. Because soybean milk is really a kind of good thing. When soybean milk goes on the UK market, the brand and package have to
Soybean milk is a kind of beverage and very popular in China. This product is processed with soybean and fresh milk as the main material. Rich in the multiple vitamins and minerals, high calcium, low sugar with better taste and delicate nutrition. So it is good for health and convenient that it can be enjoyed anytime and anywhere.
With the global market more and more open, a lot of goods begin to export and seek large areas to sell. Thus now has a good opportunity for soybean milk power selling in global market. UK has about five thousand and eight million populations and it is a developed country, so people with high standard consumption level. Beside these, British people demand for drink in high rate. According to the survey, the UK market for beverage has grown by 2.5% since 1999 to reach a total volume of 4.4 billion liters in 2000, and these years consumer demand is increasing for drinks with added benefits. In fact, people usually to drink too much coke and coffee are not good for them. Thus UK market will provide a large business opportunity for the nourishment green beverage. In other word, in UK market soybean milk will gain a certain market share and get more profit in the future.
Chinese people like to drink soybean milk, as the British people like to drink milk. Soybean milk with nice taste and good for health, so it suits for every age people. But at the beginning to selling this product in UK market the target audience focuses on young group people (15-30-year old); others will become the potential customers. Because the young group people are easier to accept the new product, but elder people not. It is relate to the country culture and their daily habit. In UK people usually drink milk or juice with their meal, but in China people more often to drink soybean milk, especial during their breakfast time. Because soybean milk is really a kind of good thing. When soybean milk goes on the UK market, the brand and package have to
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