Spca Commercial Analysis
On average, individuals watch sixteen thousand commercials in a single year. One two-minute commercial that catches many viewers attention is the British Columbia Society for the Prevention of Cruelty to Animals commercial starring Sarah McLachlan, a world-renowned musician, singer, and songwriter. I am writing about this BC SPCA commercial to show you the different strategies they use to reach their audience, if they effectively reached their audience, and who their audience is. I believe they do reach their audience because the commercial has raised roughly thirty million dollars for the organization since the advertisements started running in early 2007. Which made it the SPCA’s most successful fund-raising effort. Many of the approximately