Speak So That People Want To Speak: An Analysis Of Julian Treasure's Speech

In the summer in the year 2013, in Edinburgh Scotland, Julian Treasure spoke at a TED Talk titled “How to Speak so That People Want to Listen”. In his speech, he began with detailing what he called the “seven deadly sins of speaking”: gossip, judgment, negativity. complaining, excuses, embroidery, and dogmatism. After that, he preached about HAIL; his view for a good foundation for speaking. According to him, the traits that every speaker must possess in order for people to want to listen to them are honesty, authenticity, integrity and love. Treasure also detailed and demonstrated how speakers could simply use their voice to enhance their speech. By the end of the speech, the audience’s applause was only just a testament to how his message resonated to them, and beyond. There is almost no doubt that Treasure attempted to use every skill at his disposal in order to make his speech certainly one that people would want to listen to. To start off with, Treasure’s speech was organized and delivered in such a manner that he was able to pivot from one area of interest to the next efficiently and
For instance, to help the audience comprehend the horror of “excuses”, he coined the term “blamethrower”, instead of flamethrower, but with the same underlying meaning. Additionally, to help explain the concept of authenticity, he referred to it as “standing in own truth”. In the same manner, in order to help the audience relate to one of his topics, he remarked that sometimes we do not want complete honesty, for it is not nice to tell someone honestly that they look ugly in the morning. Treasure also expanded on the notion of one’s voice box being a toolbox by saying that because some politicians alter their register to chest voice, we often vote for them because we associate it with power, among other things. However, regrettably, there were no facts and figures to back up his