A. Keep It Simple
Using simple, clear, concise language helps the audience focus on the core issues of the speaker’s argument. Simple words can replace or complement sophisticated, complex thoughts.
B. Avoid unclear phrases
Avoid using words, phrases, and sentences that say nothing or are intended to be ambiguous. Words that contribute nothing to the meaning of the speech can reduce speaker credibility and confuse the audience.
C. Enunciate Your Words Accurately
Speaker credibility suffers when audience members catch a speaker articulating words or names poorly. It is advised that the speaker make every attempt to learn the pronunciation of words based on the audience they are to speak to.
D. Familiarize to Audience