Special

COURSE OUTLINE FOR BSS 1
COURSE INSTRUCTOR: MAHA E DARAKSHAN

1- COMMUNICATION
Types of communication
Elements of Communication
The communication process
2- COMMUNICATION SETTINGS
Interpersonal Communication
Machine Assisted Interpersonal Communication
Mass Communication
3- Mass Communication
Difference between Communication and Mass Communication
Defining Mass Media , Media Vehicle
Traditional Mass Media Organizations
The Internet and Mass Communication
The Future of Mass Media
Functions of Mass Communication for Society(Macro Analysis)
How People Use the Mass Media (Micro Analysis)
4- PRINT MEDIA( Historical and Cultural context)
Printing

Effects of Gutenberg Revolution
Technology and Cultural Change

NEWSPAPER

History
Yellow Journalism
Contemporary Development
Newspaper in the Digital Age
Defining Features of Newspaper
Organization of the Newspaper Industry

MAGAZINES

History
Defining Features of Magazines
Magazines in Digital Age
Organization of the Magazine Industry
BOOKS

History
Features of Books
Books in the Digital Age
Producing the Book

5- ELECTRONIC MEDIA
RADIO
History
Features of Radio
Radio in Digital Age Organization of the Radio Industry
Producing Radio Programs
Feedback
Career Outlook; The Radio Industry

SOUND RECORDING

History
Features of Sound Recording
Sound Recording in Digital Age
Producing Record
Career Outlook

MOTION PICTURE

History of Motion Picture
Motion Pictures in Digital Age
Producing motion Picture
Sources of Revenue Generation
Feedback
Career Outlook
TELEVISION

History
Contemporary Television
Features of Television
Organization of Television Industry
Producing Television Programs
Public Broadcasting
Cable Television
Home Videos
Direct Broadcast Satellites
FEEDBACK
Career Outlook
6- INNETERT
Brief History of the computer and internet, structure and features of the internet.
The Evolving Internet
Social