Specialized Bicycle Components
Specialized Bicycle Components
Company Background:
With the company slogan of "Innovate or Die", Specialized Bicycle Components was founded in 1974 by Mike Sinyard. Specialized Bicycle Components who is one of the major manufacturers of bicycles and bicycle equipment is situated at Morgan Hill, California, USA. In 1978 and 1979 Specialized produced the first foldable clincher tire called the TURBO and the company's first bicycles, the ALLEZ which is for road racing and Sequoia touring frames. They revolutionized the biking industry, being the first to introduce mountain bicycles in the form of StumpJumper, to the general public. The StumpJumper as a novel product has an original model that Smithsonian Institute has placed in their museum. In 2001, a minority share of Specialized Bicycle components was bought by a Taiwan based bicycle manufacturer, Merida. The company originally assembles and manufactures their bicycles in California, however, Specialized bicycles is currently being manufactured in Asia particularly in Taiwan and China. True to their company slogan, the company to date still continues to create cutting-edge bicycle products that they introduce to the market such as the physician-designed bicycle seats and the three-spoke wheel that is designed to cut bike racers' times, all made from high-tech materials. To date, they have 25 bicycles lines that ranges from the high-end S-Works racing series as well as Hotrock, a line of bicycle for children to the cheaper model, Hardrock. Research and development of the company's bicycles is operated in the Santa Cruz Mountains.
Competitors:
Trek Bicycle Corporation:
Trek was founded by Dick Burke and Bevill Hogg I 1976. Rather than selling their bicycles in retail outlets, trek primarily sells their bicycles in special bicycle stores which created an image of the company as a supplier of bicycle equipment to the bicycling enthusiasts thus, becoming among the favorite brands of the connoisseur
Company Background:
With the company slogan of "Innovate or Die", Specialized Bicycle Components was founded in 1974 by Mike Sinyard. Specialized Bicycle Components who is one of the major manufacturers of bicycles and bicycle equipment is situated at Morgan Hill, California, USA. In 1978 and 1979 Specialized produced the first foldable clincher tire called the TURBO and the company's first bicycles, the ALLEZ which is for road racing and Sequoia touring frames. They revolutionized the biking industry, being the first to introduce mountain bicycles in the form of StumpJumper, to the general public. The StumpJumper as a novel product has an original model that Smithsonian Institute has placed in their museum. In 2001, a minority share of Specialized Bicycle components was bought by a Taiwan based bicycle manufacturer, Merida. The company originally assembles and manufactures their bicycles in California, however, Specialized bicycles is currently being manufactured in Asia particularly in Taiwan and China. True to their company slogan, the company to date still continues to create cutting-edge bicycle products that they introduce to the market such as the physician-designed bicycle seats and the three-spoke wheel that is designed to cut bike racers' times, all made from high-tech materials. To date, they have 25 bicycles lines that ranges from the high-end S-Works racing series as well as Hotrock, a line of bicycle for children to the cheaper model, Hardrock. Research and development of the company's bicycles is operated in the Santa Cruz Mountains.
Competitors:
Trek Bicycle Corporation:
Trek was founded by Dick Burke and Bevill Hogg I 1976. Rather than selling their bicycles in retail outlets, trek primarily sells their bicycles in special bicycle stores which created an image of the company as a supplier of bicycle equipment to the bicycling enthusiasts thus, becoming among the favorite brands of the connoisseur