Since 21st century, we have seen a lot of creativity on every field. Every one emphasizes the creative power. As we see that Apple, which always stresses “innovation and creativity”, is a one of the biggest companies around the world, creativity is a key to success these days. To me, Creativity is an abstract idea. Maybe it is to you people as well. Anyway, everyone probably has different thoughts of what is creative. But I think creativity comes from how it looks in a way, I mean artistic figures.
Let’s compare ones we use with ones we used to use. Take cell phones for example, when cell phone was firstly shown up to the public they were literally a sensation. Who could think they would take a call outside with a wireless phone, even though they looked like a tank or something at that time. As we know, those cell phones at the beginning were technically amazingly convenient at the very moment. However, as time goes by, people have tended to find more creative ones than ones that are even much better in hardware. Actually, I have heard a lot that many people like iPhones instead of others because iPhones look more beautiful than others so it seems to be more creative. As a result, their beautiful-looking makes themselves more creative to people. What if iPhone or other Apple’s products had the same function and hardware with an ugly shape, people would still think they are creative? I don’t think so.
Nowadays, not only the industrial products but also cultural industrial like movies or books also need creativity to succeed. Actually, according to some statistics a creative book cover helps its sales whether the contents of the book is good or bad. When we see those books in a bookstore, what we see first is the book cover and we get the