Sperry In Spain
John Mosca, Brien Caron, Ander Simonelli, Jon Welch
Mktg 414 – International Marketing
International Marketing Plan
Sperry’s in Spain
Sperry’s are currently not sold exclusively in Spain. We believe that this product will be very successful and profitable based on extensive research on where Sperry’s are sold and the culture of Spain. Mission Statement: “Creating quality footwear has been our passion since 1935 when we created the worlds boat show. Now Sperry creates sea-worthy sandals, comfortable dress shoes, and performance boat shoes that blend naturally with mainland fashion.” (Sperrystopsider.com)
Individuals in Spain, both male and female, like to stay up to date following the new fashion trends. In general, the Spanish have a very modern outlook on clothing. While purchasing their clothing, they look for both comfort and style. As times are changing, the traditional clothing is on its way out and the modern clothing is taking over. They love spending time with friends and its very common to go out after work or school to get a drink. They are very comfortable and can be used year round in Spain due to the moderately warm climate. They can wear Sperry’s in the winter or summer, with jeans or shorts, to look classy or casual. This product is universally used in both the workplace, around the house, out with friends, etc. The Spanish are profound on designer clothes, but quality is more important than a designer name. Just like many cultures, the people of Spain have tendencies to go on expensive shopping sprees. Sometimes, certain people don’t like to indulge in spending a lot of money, but they will buy expensive apparel for special situations or events. Some people will waste a lot of money on one occasion to fit in by the way they dress. A huge positive is Spain enjoys to shop in groups of friends, and in return, they are apt to spend more than when shopping alone.
Spain is known to have a moderately warm and stable climate in terms of different
Mktg 414 – International Marketing
International Marketing Plan
Sperry’s in Spain
Sperry’s are currently not sold exclusively in Spain. We believe that this product will be very successful and profitable based on extensive research on where Sperry’s are sold and the culture of Spain. Mission Statement: “Creating quality footwear has been our passion since 1935 when we created the worlds boat show. Now Sperry creates sea-worthy sandals, comfortable dress shoes, and performance boat shoes that blend naturally with mainland fashion.” (Sperrystopsider.com)
Individuals in Spain, both male and female, like to stay up to date following the new fashion trends. In general, the Spanish have a very modern outlook on clothing. While purchasing their clothing, they look for both comfort and style. As times are changing, the traditional clothing is on its way out and the modern clothing is taking over. They love spending time with friends and its very common to go out after work or school to get a drink. They are very comfortable and can be used year round in Spain due to the moderately warm climate. They can wear Sperry’s in the winter or summer, with jeans or shorts, to look classy or casual. This product is universally used in both the workplace, around the house, out with friends, etc. The Spanish are profound on designer clothes, but quality is more important than a designer name. Just like many cultures, the people of Spain have tendencies to go on expensive shopping sprees. Sometimes, certain people don’t like to indulge in spending a lot of money, but they will buy expensive apparel for special situations or events. Some people will waste a lot of money on one occasion to fit in by the way they dress. A huge positive is Spain enjoys to shop in groups of friends, and in return, they are apt to spend more than when shopping alone.
Spain is known to have a moderately warm and stable climate in terms of different