Way back in 1960, when late M.F. Kennedy, President of United States of America, stated that by the end of the decade the man will set his foot on Moon, nobody believed him including the Scientists and the Astrologers. They thought it was incredulous and unattainable. Nevertheless, it became true because there was political will and outer space conquered.
What we need today is to conquer inner space – the hearts and minds of people engaged in business. We are facing the impact of Globalisation, revolution in IT and ITes followed by ‘ECONOMIC TSUNAMI’. The business environment has become extremely variable and volatile. In view of this, the entrepreneurs are to take appropriate decisions in time to cope up with the challenges such as uncertainty, rapid technological change, widespread price wars, seemingly endless reorganization, etc.
The world today is changing at an unpredictable pace at many levels in society simultaneously. The implications are felt, directly or indirectly, by every world citizen. It requires leaders to work faster to keep up with an increasingly fast moving market and competition. Employees are also faced with these challenges as well as an increasing search for meaning in the workplace; where they are spending more and more of their waking hours. Even when they are not in the office they all too often are driven to access their e-mail to be kept updated outside working hours.
Now, more than ever before, we are continuously mentally occupied by our work. Entrepreneurs often face the constant demands of the outer world to satisfy the stakeholders, employees and the market demands. Entrepreneurs who started their business with a lot of passion realize that they do not have the energy to manage business growth with all that it involves. They find that just managing takes a lot of their energy and does not leave them the time and energy they need to manage the other areas of their