Splash Corporation
Splash Corporation
It was about survival: with little capital, a growing family, and uncertain socio-economic times, the Hortalezas embarked on a journey of self and spirit, despite the uncertainties.
Submitted to: Mrs. Emily Dumalag
Submitted by: Group 3
Jovelyn Penit
Melissa Purisima
Marc Ryan Macabali
Jose Ramon Estacion
Sanlee Rudavites
Febie John Tomulto
Michael Fullon
Roldan Alingasa
Overview
The company started in 1985, when the newlywed physicians pooled a grand total of 12,000 - money they received as wedding gifts- to purchase and market cuticle removers and cold wave lotions in re-packed amber bottles. By 1987, the company still managed first year gross sales of a little over P100,000 assumed the name of splash cosmetics.
The splash cosmetics rode the trend of ‘big hair’ by formulating an inexpensive, bottled hair spray. The company made it first P1million in sales. In 1989, the company achieved P 40million in sales and moved up to immediately threaten the long standing market dominance of the leading astringent brand. In 1991, the company became splash manufacturing corporation (SMC) and introduced extraderm.
In 1997, extraderm plus posted its highest growth of 211.14 percent and continued to control 83 percent of the market in 1999. In 1998, SMC achieved P2billion in sales.
In 2001, another name change. Made SMC into Splash Corporation. By then the splash corporation reached P2billion in sales.
I. Time context
Over a ten year period beginning 1986, simultaneous with the growth of their personal care business, the Hortalezas were already engaged in philanthropy through donations to groups and families in need.
In 1997, a decision was made to institutionalize this effort through the establishment of Splash Foundation Incorporated (SFI) to serve their greatest expression of commitment in helping the economically disadvantaged. It is their way of giving back to society, something of enduring value.
In 1995-2003, the
It was about survival: with little capital, a growing family, and uncertain socio-economic times, the Hortalezas embarked on a journey of self and spirit, despite the uncertainties.
Submitted to: Mrs. Emily Dumalag
Submitted by: Group 3
Jovelyn Penit
Melissa Purisima
Marc Ryan Macabali
Jose Ramon Estacion
Sanlee Rudavites
Febie John Tomulto
Michael Fullon
Roldan Alingasa
Overview
The company started in 1985, when the newlywed physicians pooled a grand total of 12,000 - money they received as wedding gifts- to purchase and market cuticle removers and cold wave lotions in re-packed amber bottles. By 1987, the company still managed first year gross sales of a little over P100,000 assumed the name of splash cosmetics.
The splash cosmetics rode the trend of ‘big hair’ by formulating an inexpensive, bottled hair spray. The company made it first P1million in sales. In 1989, the company achieved P 40million in sales and moved up to immediately threaten the long standing market dominance of the leading astringent brand. In 1991, the company became splash manufacturing corporation (SMC) and introduced extraderm.
In 1997, extraderm plus posted its highest growth of 211.14 percent and continued to control 83 percent of the market in 1999. In 1998, SMC achieved P2billion in sales.
In 2001, another name change. Made SMC into Splash Corporation. By then the splash corporation reached P2billion in sales.
I. Time context
Over a ten year period beginning 1986, simultaneous with the growth of their personal care business, the Hortalezas were already engaged in philanthropy through donations to groups and families in need.
In 1997, a decision was made to institutionalize this effort through the establishment of Splash Foundation Incorporated (SFI) to serve their greatest expression of commitment in helping the economically disadvantaged. It is their way of giving back to society, something of enduring value.
In 1995-2003, the