Preview

Sport Obermeyer

Good Essays
Open Document
Open Document
1429 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Sport Obermeyer
The Sport Obermeyer case is mainly about the production and manufacturing process of a skiwear product. Sport Obermeyer is a high-end fashion skiwear design and manufacturing company located in Aspen, Colorado. It sells the products through department stores and ski shops. The company has a global supply network; however, most of its products are outsourced through the operations in Hong Kong and China which is a joint venture between Obermeyer and its Hong Kong partner. This case describes the information flow through all the members in the supply chain. Wally in Obermeyer needed to make demand forecast and place orders to suppliers before he can get enough information from the market. Before Wally made the decisions, he needed to know how to make forecast as close as possible to the market demand according to the previous record and how to balance orders between operations in Hong Kong and China to make sure the flexible production line and the lowest cost.

Recommendation for how many units of each style Wally should make during the initial phase of production. Assume that all of ten styles in the sample problem are made in HK, and that Wally’s initial production commitment must be at least 10,000 units.

In order to minimize the company’s risk of over stock due to relatively inaccurate demand forecast in the first-phase production, it is a wise idea to order at the minimum i.e. 10,000 units. According to Exhibit 10, the total number of all 10 styles added up to 20,000 units. Therefore the goal is to reduce this by half as well as taking mean and standard deviation of each style into account. Obviously, to produce half of the forecast, it has to produce at lower than the “mean” (Average Forecast) of each style. By taking standard deviation into account, this can be calculated using the formula

“Mean – K*Standard deviation” . Note that the standard deviation in this formula is “2*standard deviation” in the Exhibit 10 as Wally found that the standard

You May Also Find These Documents Helpful

  • Satisfactory Essays

    5) Refer to the information above. What is the optimal number of orders per year?…

    • 1687 Words
    • 12 Pages
    Satisfactory Essays
  • Good Essays

    Unit 2a Case Study

    • 402 Words
    • 2 Pages

    The standard deviation is the factor that is used to divide by in the equation. the bigger the SD,…

    • 402 Words
    • 2 Pages
    Good Essays
  • Good Essays

    This creates a complex intra-company and external supply chain consisting of all business processes and information used to provide our product to the customers; this includes everything from procurement of raw materials, through production, and to distribution. Because of the relationship of these facilities they are suppliers and distributers to one another, making the need for…

    • 1844 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    Sports Obermeyer

    • 1404 Words
    • 6 Pages

    There were multiple issues weighing heavily on the mind Wally, a VP at Sports Obermeyer, in November of 1992. Sports Obermeyer, a successful manufacturer of ski apparel was having trouble planning the manufacturing levels of its various skiwear items for 1993-94 based on whatever scant information it had on the end customers’ likes and dislikes. Waiting to make these decisions till after the Las Vegas trade show, the one event which would give reliable retailer feedback, would prove very costly given the extremely long lead times of it’s suppliers in Hong Kong and China. In the past, Sports Obermeyer had relied on a group of company managers, called the “buying committee” to make a consensus forecast on the demand of for each of the company’s various products but it’s track was not particularly impressive. In the 1991-92 season, for e.g, some women’s parka styles outsold the original forecast by 200%, while sales of other styles amounted to less than 15% of the forecasted amount [Ref 1] [Exhibit 1]. Going forward the company needed a more reliable way to forecast demand before seeing orders, reduce lead times and decide on the production levels of it’s suppliers in Hong Kong and China.…

    • 1404 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    At the onset of the game, we determined there were a few key things that had to be addressed to succeed. The first was to avoid stock outs which had already occurred in the first 50 days. We quickly moved to avoid stock outs by raising the order point. We did this without formal calculations at first to ensure we did not suffer anymore stock outs while we did the analyses. Upon further analysis, we determined the average demand to date to have been 12.3 orders per day. We forecast demand to stay relatively stable throughout the game based on the information provided. The standard deviation for the period was 3.64 and the safety factor we decided to use was 3.0 (98.86% certainty). Based on the consistent lead time of 4 days, we needed ≈49 kits plus safety stock of 2 x 3.64 x 3 ≈22 which gave us our order point of 71 kits.…

    • 795 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    To correct the inventory policy, we want to find the optimal ordering quantity based on the calculation EOQ=. Demand was calculated by taking the average number of customer orders per day over the first 50 days. We came up with a figure near 12.24 orders per day which we multiplied by 268 days for the entire simulation. Setup cost was provided for us at $1,000 per order and holding cost was generated by multiplying the cost per unit by the interest rate which gave us a yield of 60. Based on this information, EOQ was 331 units after rounding. From the history, this was the second change we made to the inventory policy, up from 299. This was a result of a discussion in demand, where we had calculated demand based on 218 days for the simulation instead of the 268 days of the actual simulation. Next we wanted to fix the reorder point so we could eliminate inventory shortages and determined we would like to do so while maintaining a 95% service level. Since R=mean DDLT+z*std. dev. of DDLT, we needed to calculate Mean DDLT, z & std. deviation of demand. For mean DDLT, we used the 12.24 * 4 day lead time which gave us a rounded value of 49. Excel was utilized to figure z=1.64 for the service level of 95%. We found the std. dev. of DDLT by multiply…

    • 1206 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    CASE STUDY WESTMINSTER

    • 1008 Words
    • 4 Pages

    Westminster Company is a giant Global manufacturer of health products whose brand has been recognized by the world. As the company they have three different operations which produce and distribute different product lines. Their main strategy on which they are working and which is a major success for them is decentralized management. Now they are re-evaluating their traditional supply chain strategy because the company is getting too much pressure from their large domestic’s customers and global customers. Now the company has to study on customer’s composition and customer service requirement. The Westminster Company has to identify accurate and efficient inventory delivery would be another key to success in future. Westminster Company is trying to implement three major changes for their company which are focus on reducing of their order cycle time, focus on customer requirements and changing to forecast response based on sales information.…

    • 1008 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    My decision is to find a methodology of calculating more accurate demand and supply figures to address the unpredictable world of short life cycle fashion. A good decision would result in minimizing the order cycle lead time necessary to produce the ski wear and have it delivered to retailers in time by establishing a method that would ensure each prediction as a personal decision making process and not the thoughts of a few strong-willed individuals. Another criterion would be by gathering data that would provide clear indication how end-consumers would respond to the company’s current line. A good solution would enable Obermeyer to decide on where and when to source each product (China vs. Hong Kong vs. an alternative factory). The Fashion Industry is extremely competitive, as well as trendy. Last year Columbia Sportswear, a competitor of Sport Obermeyer, managed to capture 23% of the Adult Ski-Jacket market. This, along with the ever increasing varieties of products and no clear indication of what the end consumers’ reaction to the line is makes this a very careful blending of analysis, experience, intuition and sheer speculation when making this decision. I will identify how many units of each style I should make during the initial phase, the outcome of producing the same articles in China as opposed to Hong Kong and the operational improvements that will assist Sport Obermeyer to improve performance.…

    • 1462 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Ap Statistics Chapter 3

    • 873 Words
    • 4 Pages

    Sample standard deviation ‐ The sample standard deviation, s, of a variable is the square root of the…

    • 873 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Standard Deviation

    • 427 Words
    • 2 Pages

    We find the mean for such frequency data using the revised formula: [pic], where n = [pic].…

    • 427 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Repeat your methodology and assume now that all 10 styles are made in china. What is the difference between the two initial production commitments?…

    • 585 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Mozart

    • 788 Words
    • 4 Pages

    Wolfgang Amadeus Mozart was born on January 27th, 1756; in Salzburg Austria. Born with the full name Johannes Chrysostomus Wolfgangus Theophilus Mozart, he quickly shortened it to Wolfgang Mozart by his early teenage years. His father, Leopold Mozart, was the assistant concert master in the Salzburg royal court. While his mother, Anna Maria Pertl, was born into a family of wealthy community leaders. His sister Maria Anna, was given the knick-name of “Nannerl”. By mimicking her playing on the harpiscord, Mozart developed a strong concept of chords, until he was also playing alongside of her. Mozart started playing the violin when he was four years old, and was composing his own music by his fifth birthday. When Mozart became six, and when his sister was eleven, Mozart’s father started on their “tours” across Europe to showcase the duo’s young prodigal talents in 1762. They stopped in Paris, London, The Hague, as well as Zurich. When Nannerl became of age to marry, Mozart obtained the shot that kick-started his career.…

    • 788 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    1. Using the sample data given in Table 2-20, make a recommendation for how many units of each style Wally should make during the initial phase of production. Assume that all of the 10 styles in the sample problem are made in Hong Kong and that Wally’s initial production commitment must be at least 10,000 units. Ignore price differences among styles in your initial analysis.…

    • 1732 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    The biggest challenge Sport Obermeyer is facing is uncertainty. The demand for each of the styles is completely un-deterministic and is very hard to predict. At the same time, Obermeyer production cycle is very long which is making it nearly impossible to adapt to the market. On one hand, if the produced items do not sell, Obermeyer incurs the loss of manufacturing cost. On the other hand, if we do not produce enough of the product to meet all of the demand for it, we lose the unattained revenue and lost demand that will shift to another product. Thus in both cases, the uncertain demand is costing Obermeyer a lot. Coupling this with their inflexibility to meet unexpected or unplanned demand puts a big challenge to Obermeyer. The large batch sizes required by manufacturers for Obermeyer further highly restricts Obermeyer ability to respond to uncertain demand.…

    • 796 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    The purpose of this essay is to discuss different supply chain management approaches taken by H&M, Benetton and Zara. It is first necessary to explain what a supply chain management means. Supply chain management involves planning, design, maintenance and control of the flow of materials and information along the chain in order to efficiently satisfy customer's requirements (Schroeder, 2000). Such an approach, of looking at the entire supply network helps organisations identify their competitive advantages and parts of their processes that contribute the most to the performance objectives that are of the greatest importance to the customers (Slack et al., 2007). It also helps to develop long-term strategies for the company based on the identified advantages.…

    • 2712 Words
    • 9 Pages
    Powerful Essays