However, over the last number of years, we have had more and more games being played on non-traditional days. In 2002, the NFL started the kickoff to the regular season with a Thursday night matchup between the New York Giants and the San Francisco 49ers. This first game was initially done in New York to help celebrate the resiliency of New York City after 9/11. The tremendous amount of ratings and success with that encouraged the NFL gave this idea its inception. The NFL continued this trend and has held the opening day kickoff to the regular season on a Thursday and this game is nationally televised to all markets. In 2004 the NFL announced that the kickoff game will be hosted by the defending super bowl champions. This move was a very smart move because it helps build on the success that the team had winning the super bowl and will likely entice more people to watch the game.
In 2010 the NFL season kicked off with the New Orleans Saints taking on the Minnesota Vikings. This game drew the highest opening night rating ever drawing a 17.7 rating on NBC.
In the 2010 NFL season, the NFL has scheduled for eight Thursday night games beginning in Week 10 through the end of the season. As a fan I am very much a proponent and enthusiast for this idea to be able to watch a football game on a day other than Sunday or Monday. I know as both a viewer and a