The mass culture of sports has grown increasingly over the years with countries trying to inflict their domesticated activities to the masses globally. Just this past October the National Football League (NFL) introduced its first regular season game on foreign soil when the Miami Dolphins squared off against the New York Giants. You have David Beckham a native of Liverpool, England, who is also referred to as the Michael Jordan of soccer being paid millions by corporate investors to help the rise of Major League Soccer (MLS) in the states. With the National Basketball Association (NBA) reaching out to different countries to attain its newest superstars like Yao Ming and Yi Ling it helps give rise to a new era of fans who roughly add their countries population to the viewer’s ratings every time their team touches the court. It is a huge part of the Economy no matter what
References: Ritzer, George. 2007. Contemporary Sociological Theory and its Classical Roots: The Basics. New York, NY: McGraw-Hill. Coakley, Jay. 2004. Sports in Society: Issues and Contoversies. New York, NY: McGraw-Hill. Simon, Robert. 1991. Fair Play: Sports Values, and Society Boulder, CO: Westview Press. Goldstein, Jeffrey. 1989. Sports, Games, and Play: social and Psychological Viewpoints Hillsdale, New Jersey Lawrence Erlbaum Assoc.