Making money in a world of free
Group 15
Adam Hjorth 7081209027
John Andersson 7081209042, Elisabet Edner 7081209032, Jonatan Ehn 7081209033, Jakob Johansson 7081209045, Jonathan Lam 7081209046, Jenny Wang 7081209044
TABLE OF CONTENTS
TABLE OF CONTENT ........................................................................................................................................... 2 WHAT IS SPOTIFY? ............................................................................................................................................. 3 REVENUE MODEL............................................................................................................................................... 3 THE VALUE CHAIN.............................................................................................................................................. 4 Primary Activities ....................................................................................................................................... 5 Supporting activities .................................................................................................................................. 5 FIVE FORCES....................................................................................................................................................... 6 Competitors ............................................................................................................................................... 6 Substitutes ................................................................................................................................................. 6 New Entrants ............................................................................................................................................. 6 Suppliers