Springfield nor'Easters Case Analysis
Johnkingsley Obasi
AMBA650-The Springfield Nor'easters Case Analysis.
Introduction.
The city of Springfield, Massachusetts were blessed with the basing of a baseball minor league franchise in their city. But the class A team is faced with great revenue generation challenges that will make or mar the organization. The new team might likely take advantage of the fact that closest sports franchised teams are all located 90 miles away from Springfield. This might create a ticket and concession boom for the team and other benefits like employment and taxes for the city. The city has a considerable moderate family income and a recent growth index in the healthcare, financial, and other small and medium enterprise sectors is an advantage to the team's marketing and pricing strategies. The process of designing and implementing an effective and strategic pricing structure needs a deep understanding and knowledge of the consumer psychology and a successful pattern of setting, adapting and changing prices (Kotler & Keller, 2009).
As a center to develop upcoming younger players, the franchise owner has an objective of making money from his baseball operations in the city. By having a successful financial breakthrough, the team will be able to finance itself and grow in a sustainable form to be competitive and profitable. The main task of this analysis is to present the best possible marketing and pricing strategies that will enable the baseball team make profit. As this organization struggles to with the pricing decisions, they embarked upon a survey to obtain an optimal pricing that will be based on the market response and reactions. Respondents will give them a helpful insight about the marketplace and possible consumer behaviors. Unfortunately, low number of respondents and inaccurate data posed another challenge.
The Strategic Issues, Problems, And Other Factors Nor'easters Need To Consider Before Price Establishment.
Demand considerations is
AMBA650-The Springfield Nor'easters Case Analysis.
Introduction.
The city of Springfield, Massachusetts were blessed with the basing of a baseball minor league franchise in their city. But the class A team is faced with great revenue generation challenges that will make or mar the organization. The new team might likely take advantage of the fact that closest sports franchised teams are all located 90 miles away from Springfield. This might create a ticket and concession boom for the team and other benefits like employment and taxes for the city. The city has a considerable moderate family income and a recent growth index in the healthcare, financial, and other small and medium enterprise sectors is an advantage to the team's marketing and pricing strategies. The process of designing and implementing an effective and strategic pricing structure needs a deep understanding and knowledge of the consumer psychology and a successful pattern of setting, adapting and changing prices (Kotler & Keller, 2009).
As a center to develop upcoming younger players, the franchise owner has an objective of making money from his baseball operations in the city. By having a successful financial breakthrough, the team will be able to finance itself and grow in a sustainable form to be competitive and profitable. The main task of this analysis is to present the best possible marketing and pricing strategies that will enable the baseball team make profit. As this organization struggles to with the pricing decisions, they embarked upon a survey to obtain an optimal pricing that will be based on the market response and reactions. Respondents will give them a helpful insight about the marketplace and possible consumer behaviors. Unfortunately, low number of respondents and inaccurate data posed another challenge.
The Strategic Issues, Problems, And Other Factors Nor'easters Need To Consider Before Price Establishment.
Demand considerations is
References: Baye, M., Gatti J, Rupert J., Kattuman P, & Morgan J. (2007, Fall). A dashboard for online pricing. California Management Review, 50(1), 202-216. Retrieved September 23, 2009, from Business Source Complete. Cespedes, F., Winig, L., & Lovelock, C., (2009) The Springfield Nor 'easters: Maximizing Revenues in the Minor Leagues. Harvard Business School Kotler, P., & Keller, K. (2009). A framework for marketing management (4th ed.). Upper Saddle River, NJ: Prentice Hall.