Springfield Nor Easters Case Summary
Case Study
Springfield Nor 'easters: Maximizing Revenue
May 20, 2014
Lashenda Beauharnais
AMBA 650 section 9040
Professor Boyle
TABLE OF CONTENTS
I. CASE SUMMARY 3
II. KEY ISSUES 4
III. ANALYSIS AND EVALUATION 4
IV. RECOMMENDATIONS 7
Appendix A: REFERENCES 13
I. CASE SUMMARY Springfield is the third largest city in Massachusetts where the newly formed minor league baseball team, The Nor 'easters, was recently introduced. The Nor 'easters baseball season is set to start June 2009 with 76 games in total (38 of which are at home games). Springfield is home to one other minor league team, the Falcons, Larry Brunswick is the marketing director for the Nor 'easters and is currently tasked with setting ticket prices for the upcoming season. Brunswick has experience in marketing entertainment …show more content…
I came to this decision for the same reasons listed above, specifically customer retention. Even though only 1% of bankers use mobile banking, it is still a market that requires retention efforts. To address Douglas Brown 's concerns of a slower app negatively impacting customer experience, I 'd like to focus on the constant technology improvements within the mobile phone arena. Smart phone are constantly being enhanced with more random access memory (RAM), more internal storage to address the needs of their customers. Also, investing in additional servers will allow BoA customers to easily interact with their app. This cost can be offset by allowing mobile marketing tailored to users to appear within the new functionalities and therefore generate revenue. For long-term success, I recommend BoA allow potential customers to open accounts and apply for credit cards through their mobile browser. This will allow BoA to remain competitive in the market while potentially increasing their customer
Springfield Nor 'easters: Maximizing Revenue
May 20, 2014
Lashenda Beauharnais
AMBA 650 section 9040
Professor Boyle
TABLE OF CONTENTS
I. CASE SUMMARY 3
II. KEY ISSUES 4
III. ANALYSIS AND EVALUATION 4
IV. RECOMMENDATIONS 7
Appendix A: REFERENCES 13
I. CASE SUMMARY Springfield is the third largest city in Massachusetts where the newly formed minor league baseball team, The Nor 'easters, was recently introduced. The Nor 'easters baseball season is set to start June 2009 with 76 games in total (38 of which are at home games). Springfield is home to one other minor league team, the Falcons, Larry Brunswick is the marketing director for the Nor 'easters and is currently tasked with setting ticket prices for the upcoming season. Brunswick has experience in marketing entertainment …show more content…
I came to this decision for the same reasons listed above, specifically customer retention. Even though only 1% of bankers use mobile banking, it is still a market that requires retention efforts. To address Douglas Brown 's concerns of a slower app negatively impacting customer experience, I 'd like to focus on the constant technology improvements within the mobile phone arena. Smart phone are constantly being enhanced with more random access memory (RAM), more internal storage to address the needs of their customers. Also, investing in additional servers will allow BoA customers to easily interact with their app. This cost can be offset by allowing mobile marketing tailored to users to appear within the new functionalities and therefore generate revenue. For long-term success, I recommend BoA allow potential customers to open accounts and apply for credit cards through their mobile browser. This will allow BoA to remain competitive in the market while potentially increasing their customer