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html xmlnsournschemas-microsoft-comofficeoffice xmlnswurnschemas-microsoft-comofficeword xmlnshttp//www.w3.org/TR/REC-html40 a hrefhttp//www.chinadmd.com target_blankimg alt srchttp//www.chinadmd.com/img/logo.jpg/a br / a hrefhttp//www.chinadmd.com target_blank title/a a hrefhttp//www.chinadmd.com/file/6aivcitewzxusiappsxz6ovr_6.html target_blankhttp//www.chinadmd.com/file/6aivcitewzxusiappsxz6ovr_6.html/a br /br / h1 /h1 pnd partners in HK has cultivated a large number of coffee professionals and potential customers. It also has store location advantage. Starbucks stores has occupied most favorable sites in Hk. A good location will not only bring large amounts of passengers, but can also increase the advertising effect. Last but not least, Starbucks has excellent innovative capability, keeping improving product quality and services. (George A. , Mitchell.Koza,2012)/p pWeaknesses The fast grow of retail chain stores can decline its service level. The efficiency of the organizational structure is not enough. Management team from the United States is not familiar to HKs economic and legal environment, it still needs time to adapt to the localization. The supply chain management is another weakness. Challenge is not only reflected in the efficiency and accuracy of the cluster management and professional level, but also the integrated pressure from the original market. Besides is the adjustment of local culture. How to solve the collision between American culture and Hong Kong How to strengthen the values of Starbucks Opportunities First is the opportunity brought by globalization.Increasing global population flow has promoted to become an international chain brand . Other soft drinks company innovation or other a new taste of coffee drinks. By the sale of carefully selected CD customer and provide digital music downloads as a profit growth point. Building partnerships with other international company will be extended to the field of international.